Paid Media Manager (Fully Remote)

Ground News; United States; Remote; USD 85,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Health & wellness coverage

Professional development opportunities

Mission-driven team

Job summary

Ground News, a remote-first news comparison platform, seeks an experienced Google Ads leader to drive growth across Google surfaces. You will own measurement, attribution, and CAC discipline while scaling campaigns from a small base to a major growth channel.

You will set account architecture for Search, Performance Max, and YouTube, build landing pages, and partner with agencies on creative. This role emphasizes data-driven testing and optimization in a remote-first team.

Qualifications

• 5+ years managing Google Ads at scale with demonstrated growth.
• Hands-on YouTube advertising experience.
• Strong analytical instincts using GA4 and BI tools.

Responsibilities

• Set account architecture and campaign structures for Search, Performance Max, Demand Gen, and YouTube.

Skills

Google Ads management

YouTube advertising

GA4 analytics

BI tools

Tools

GA4

BI tools

Job description

• Build Google Ads from a small base into a major growth channel, owning all Google surfaces.
• Own measurement, attribution, and incrementality testing to maintain CAC discipline.

What You’ll Do:

• Set account architecture and campaign structures for Search, Performance Max, Demand Gen, and YouTube.
• Build landing pages, partner with agencies on creative, and experiment on adjacent paid channels.

What You’ll Bring:

• 5+ years managing Google Ads at scale, with proven scaling experience from small to large.
• Hands-on YouTube experience and strong analytical instincts in GA4 and BI tools.
• Competitive total rewards, remote-first environment, and health/wellness coverage.
• Professional development opportunities and a mission-driven team culture.

Ground News is a news comparison platform that helps readers compare sources and understand media bias by providing tools to navigate the information ecosystem. The company is a remote-first, mission-driven team based in Kitchener, Ontario, Canada, focused on growth and building meaningful products.