Senior UGC Creative Strategist - Paid Social (Remote)

24 Seven Talent; California (MO); On-site; USD 90,000 - 150,000; Full time

Job summary

24 Seven Talent is seeking a Senior Creative Strategist, UGC for a fast-growing consumer wellness brand. The role focuses on owning the strategic development of high-performing UGC and creator content across paid social, partnering with cross-functional teams and external creators to convert audience insights into scalable concepts.

This hands-on, storytelling-driven position emphasizes hooks, casting, pacing, and platform-native storytelling to build a repeatable UGC engine that refreshes ideas

Qualifications

• Strong experience developing creative strategy for paid social, direct response, or social-first consumer brands.
• Deep expertise in UGC, creator-led content, and the creative formats that perform across paid social platforms.
• Proven ability to write effective hooks, scripts, creator briefs, and conversion-oriented messaging.
• Excellent instincts for storytelling, casting, on-camera direction, editing rhythms, and visual pacing.
• Experience interpreting creative performance data and applying insights to future concepts.

Responsibilities

• Lead UGC creative strategy for paid social campaigns, from concept through launch and iteration.
• Develop hook-first creative concepts, storyboards, briefs, scripts, and talking points for creators.
• Identify compelling customer insights, objections, product benefits, and cultural moments that can inform high-converting content.
• Direct creators on performance, framing, delivery, pacing, visual style, and platform-native storytelling.
• Build repeatable UGC frameworks across testimonials, routines, demonstrations, problem-solution narratives, founder-style content, comparison formats, and trend-led concepts.
• Partner with creators, editors, designers, and production teams to produce a high volume of polished and lo-fi social assets.
• Translate performance results into clear creative learnings and recommendations for future testing.
• Refresh successful concepts with new hooks, talent, scripts, formats, and visual treatments to combat creative fatigue.
• Maintain a strong understanding of creator trends, paid social best practices, and evolving platform behaviors.
• Ensure UGC content remains authentic, compelling, compliant, and aligned with brand standards.

Skills

UGC strategy

Paid social

Storytelling

Creator management

Performance-driven

Editing direction

Tools

Adobe Premiere

Job description

24 Seven Talent is seeking a Senior Creative Strategist, UGC for a fast-growing consumer wellness brand. The role focuses on owning the strategic development of high-performing UGC and creator content across paid social, partnering with cross-functional teams and external creators to convert audience insights into scalable concepts.

This hands-on, storytelling-driven position emphasizes hooks, casting, pacing, and platform-native storytelling to build a repeatable UGC engine that refreshes ideas