Senior Performance Creative Strategist — Wellness (Remote)

Paired; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary (USD)

Work From Home

Flexible hours

Job summary

Paired is seeking a Senior Performance Creative Strategist to own the development and execution of direct-response creative for paid channels. You will generate 8–12 new ad concepts weekly, write scripts and briefs, and analyze data to drive performance across multiple agencies and creators.

You will manage creative direction, coordinate partners, and translate insights into high-converting campaigns, all while staying aligned with the men’s health brand and Pacific Time overlap.

Qualifications

• 4–7 years of experience working with direct-to-consumer brands or performance-marketing agencies.
• Proven track record developing paid social creative for DTC or e-commerce brands.
• Excellent direct-response copywriting and scriptwriting skills.
• Experience translating customer research and performance data into creative concepts.
• Strong knowledge of paid social creative across both video and static formats.
• Understanding of creative testing, iteration, audience awareness, hooks, angles, and conversion-focused messaging.
• Experience managing multiple agencies, editors, creators, or production partners simultaneously.
• Strong organizational and project-management skills.
• Comfortable working with Meta’s advertising ecosystem and performance analytics tools.
• Experience using project-management and reporting tools such as ClickUp, Asana, Google Sheets, or similar platforms.
• A direct, witty, and energetic communication style that fits a men’s health brand.
• Ability to work independently, prioritize quickly, and execute without extensive resources or bureaucracy.
• Availability for consistent overlap with Pacific Time working hours.

Responsibilities

• Develop approximately 8–12 direct-response advertising concepts each week.
• Write scripts, hooks, briefs, headlines, and messaging tailored to specific audiences, platforms, and stages of awareness.
• Own the monthly creative direction and ensure every agency, editor, and creator is aligned with the current winning angles.
• Build creative strategies for Meta, AppLovin, and additional acquisition channels.
• Review performance data to identify winning hooks, messages, formats, personas, and offers.
• Analyze incoming footage and creative assets, identifying which pieces should be tested, reworked, combined, or retired.
• Turn proven creative into new iterations, mashups, statics, and video variations.
• Write clear, actionable briefs and direct freelance editors and agency partners.
• Research competitor ads, emerging formats, customer insights, and platform-specific trends.
• Lead a weekly creative review covering recent performance, pipeline status, learnings, and upcoming tests.
• Coordinate agencies, editors, producers, organic content teams, creators, and brand partners.
• Coach creative contributors on direct-response and performance-marketing best practices.
• Present creative learnings, recommendations, and production priorities to company leadership.
• Maintain an organized source of truth for briefs, creative status, testing results, and performance notes.
• Establish a structured testing cadence and reduce the existing backlog of untested creative.

Skills

Direct-response copywriting

Scriptwriting

Project management

Performance analytics

Creative strategy

Agency management

Pacific Time overlap

Tools

ClickUp

Asana

Google Sheets

Job description

Paired is seeking a Senior Performance Creative Strategist to own the development and execution of direct-response creative for paid channels. You will generate 8–12 new ad concepts weekly, write scripts and briefs, and analyze data to drive performance across multiple agencies and creators.

You will manage creative direction, coordinate partners, and translate insights into high-converting campaigns, all while staying aligned with the men’s health brand and Pacific Time overlap.