Senior Marketing Associate - Global Dolls (Remote Fridays)

Mattel; El Segundo (CA); Hybrid; USD 92,000 - 115,000; Full time

Job summary

Mattel is seeking a Sr. Marketing Associate for the Portfolio Dolls team to bring properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with iconic dolls.

You'll partner with licensors and cross-functional teams to create product lines, drive business strategy, and develop strong marketing assets for a fast-paced portfolio. In-office role with some Friday work-from-home, focusing on 3-5 year roadmaps, pricing analysis, and global storytelling.

Qualifications

• 2+ years experience in marketing, preferably in product development.
• Ability to collaborate with creative, engineering and manufacturing teams.
• Excellent storytelling, presentations and influencing leadership; strong PowerPoint and MS Office skills.
• Ability to leverage analysis and insights to support product recommendations.
• Highly organized, independent and detail-oriented with strong follow-up skills.
• Strong time management, planning and project execution skills.
• Strong interpersonal skills with the ability to build collaborative relationships.

Responsibilities

• Support team in gaining buy-in across levels and licensors, and secure internal execution across markets.
• Contribute to development of 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Support toy pricing architecture and competitive positioning through market analysis and recommendations.
• Work with Product Design, Packaging and Development to bring toys to market on time and on budget.
• Prepare competitive analyses tracking consumer trends and brand performance to identify opportunities.
• Collaborate with Associate Marketing Manager to report toy business performance (revenue, margin, SKU productivity).
• Partner with Brand Marketing to develop storytelling for global campaigns and assets.
• Facilitate relationship with licensors with strategic communications and planning materials.
• Coordinate product development activities: sample requests, asset distribution, licensor meetings, alignment and execution.
• Present with confidence to drive brand strategy and products.

Skills

Storytelling

Presentations

PowerPoint

Outlook

Word

Excel

Analysis

Collaboration

Time management

Project execution

Job description

Mattel is seeking a Sr. Marketing Associate for the Portfolio Dolls team to bring properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with iconic dolls.

You'll partner with licensors and cross-functional teams to create product lines, drive business strategy, and develop strong marketing assets for a fast-paced portfolio. In-office role with some Friday work-from-home, focusing on 3-5 year roadmaps, pricing analysis, and global storytelling.