Senior Growth Data & Systems Analyst

United States Digital Space LLC; San Francisco (CA); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity

Learning programs

Wellbeing budget

Parental leave

Home office setup

Job summary

Culture Amp is hiring a Principal Systems & Data Analyst to own data foundations, system logic, and attribution design in a modern marketing tech stack. You will shape how pipeline is measured, trusted, and reported, partnering across Growth, SDR Ops, and Lifecycle Marketing to ensure data health and clear definitions.

This role sits upstream of analytics, delivering measurable impact on quarterly pipeline and data quality across Looker, Amplitude, HubSpot and Salesforce.

Qualifications

• 8+ years of experience in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment.
• Hands-on experience with HubSpot and Salesforce data models.
• Experience evaluating and implementing attribution tools or models.
• Experience translating marketing and revenue measurement needs into requirements for centralized Analytics, data engineering, or BI teams.
• Strong SQL and data manipulation skills; experience with Looker and/or Amplitude is a plus.

Responsibilities

• Design and implement a new attribution model or tool for the growth-marketing funnel and build pipeline and attribution reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce.
• Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems.
• Support regional and growth-marketing teams with attribution and performance questions, including campaign measurement.
• Own source-of-truth definitions for customer and account data.
• Partner with SDR Operations to keep data health, enrichment, and reporting consistent.
• Collaborate with Marketing Systems Architect on integration and sync design for trustworthy reporting.
• Support Lifecycle Marketing with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic for scalable teams.

Skills

Marketing analytics

Attribution modeling

Data analysis

HubSpot

Salesforce

SQL

Looker

Amplitude

dbt

BI governance

LLMs in reporting

Tools

HubSpot

Salesforce

Looker

Amplitude

dbt

Job description

Culture Amp is hiring a Principal Systems & Data Analyst to own data foundations, system logic, and attribution design in a modern marketing tech stack. You will shape how pipeline is measured, trusted, and reported, partnering across Growth, SDR Ops, and Lifecycle Marketing to ensure data health and clear definitions.

This role sits upstream of analytics, delivering measurable impact on quarterly pipeline and data quality across Looker, Amplitude, HubSpot and Salesforce.