Senior Strategy & Media Planner

Initiative; Boston (MA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Initiative is seeking a Senior Communications Designer (Senior Media Planner) to help develop the most effective communications plans for clients, leveraging media intelligence and market data to drive business outcomes. You will mine consumer and brand data, contribute to planning strategies and partner with vendors to optimize media opportunities, while staying current on industry innovations and trends.

Responsibilities include producing intelligence inputs, supporting design directors, and

Qualifications

• Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content).
• Excellent written, verbal communication and presentation skills.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.

Responsibilities

• Contribute to impactful communications plan development to meet client needs and deliver communications idea
• Responsible for accurate ongoing management and team dissemination of client owned and shared asset audit to enable true OESP planning
• Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
• Work with media vendors and partnership team to maintain and share intelligence regarding media opportunities as it relates to client’s audiences and categories, for use in planning and ideation
• Support the Communication Design Directors in researching relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea
• Contributor to Specialty Business Units revenue growth through planning outcomes

Tools

Microsoft Office

Job description

Initiative is seeking a Senior Communications Designer (Senior Media Planner) to help develop the most effective communications plans for clients, leveraging media intelligence and market data to drive business outcomes. You will mine consumer and brand data, contribute to planning strategies and partner with vendors to optimize media opportunities, while staying current on industry innovations and trends.

Responsibilities include producing intelligence inputs, supporting design directors, and