Associate Director, Creative Strategy — Pharma & Creator Impact

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York seeks an Associate Director, Creative Strategy, to lead insight-led, creator-first storytelling for a pharma client and additional Fortune 500 brands. You’ll bridge data, culture, and compliance to craft compelling narratives that educate and engage healthcare audiences.

You’ll mentor a pod of strategist-creators, collaborate with Strategy, Analytics, and Medical teams, and drive high-visibility campaigns with measurable impact while staying culturally relevant.

Qualifications

• 6+ years in creative strategy, brand storytelling, or influencer/creator marketing.
• Experience with health/pharma clients and data-informed storytelling.
• Proven ability to lead proposals and inspire cross-disciplinary teams.
• Excellent presentation and storytelling skills, both visual and verbal.
• Deep understanding of social platforms and creator culture.
• Experience mentoring and developing talent in a collaborative setting.

Responsibilities

• Lead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms.
• Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes.
• Partner with Strategy, Analytics, and Medical/Regulatory teams to align concepts with proof points and compliance.
• Oversee influencer brief development, ensuring accuracy, authenticity, and creative excellence.
• Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life.
• Mentor and manage a pod of creative strategists, fostering growth and strategic rigor.
• Balance workloads with Creative Operations and maintain team efficiency.
• Build scalable creative frameworks that enhance storytelling, compliance, and cultural impact.
• Represent Creative Strategy in client and inter-agency presentations.
• Stay ahead of trends in creator marketing and digital storytelling for innovation.

Skills

Creative strategy

Brand storytelling

Influencer/creator marketing

Health/pharma experience

Data-informed concepts

Proposals & leadership

Presentation skills

Social platforms & creator culture

Job description

Publicis Groupe in New York seeks an Associate Director, Creative Strategy, to lead insight-led, creator-first storytelling for a pharma client and additional Fortune 500 brands. You’ll bridge data, culture, and compliance to craft compelling narratives that educate and engage healthcare audiences.

You’ll mentor a pod of strategist-creators, collaborate with Strategy, Analytics, and Medical teams, and drive high-visibility campaigns with measurable impact while staying culturally relevant.