Senior Creative Strategy Director Pharma Creator Marketing

Publicis Media; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking an Associate Director, Creative Strategy to lead insight-led, creator-first storytelling for a Pharma client and a portfolio of Fortune 500 brands. You will bridge data, culture, and compliance to craft stories that inspire trust, education, and engagement across consumer and healthcare audiences.

As a creative architect and strategic integrator, you guide high-visibility campaigns and mentor a team of strategist.

Qualifications

• 6+ years in creative strategy, brand storytelling, or influencer/creator marketing.
• Health/pharma client experience.
• Strong background in developing integrated, data-informed, creator-led concepts.
• Proven ability to lead proposals and inspire cross-disciplinary teams.
• Excellent presentation and storytelling skills, both visual and verbal.
• Deep understanding of social platforms, creator culture, and audience behavior.
• Experience mentoring and developing talent within a collaborative environment.

Responsibilities

• Lead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms.
• Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes.
• Partner with Strategy, Analytics, and Medical/Regulatory teams to ensure concepts are rooted in proof points and aligned with brand and compliance standards.
• Oversee influencer brief development, ensuring creative excellence, accuracy, and authenticity across all content.
• Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life seamlessly and visually.
• Mentor and manage a pod of creative strategists, fostering growth, consistency, and strategic rigor across all work.
• Partner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency.
• Build scalable creative frameworks and best practices that strengthen storytelling, compliance, and cultural impact.
• Represent Creative Strategy in client and inter-agency presentations, articulating ideas clearly and persuasively.
• Stay ahead of emerging trends in creator marketing, consumer health, and digital storytelling to inform innovation.

Skills

Creative strategy

Influencer marketing

Team leadership

Presentation skills

Data-driven storytelling

Job description

Publicis Groupe is seeking an Associate Director, Creative Strategy to lead insight-led, creator-first storytelling for a Pharma client and a portfolio of Fortune 500 brands. You will bridge data, culture, and compliance to craft stories that inspire trust, education, and engagement across consumer and healthcare audiences.

As a creative architect and strategic integrator, you guide high-visibility campaigns and mentor a team of strategist.