Senior Strategic Planner - Brand Strategy & Insights Lead

AREA 23; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

AREA 23 is seeking a Strategic Planning Supervisor in New York to lead planning initiatives, drive actionable insights, and guide clients with a strong foundation in research and brand strategy. You will oversee planning work, manage junior team members, and facilitate client workshops to translate market insights into strategic recommendations.

This role requires expertise in strategic planning, client management, and team leadership, delivering measurable business results and exceptional

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field; 4+ years in brand strategy or market research.
• PharmD degree preferred.
• Strong written and verbal communication skills; ability to articulate points of view.

Responsibilities

• Lead strategic planning efforts for assigned brands, applying knowledge of disease states, customer insights, and scientific principles.
• Serve as day‑to‑day point of contact for internal teams on key accounts, ensuring effective utilization of strategic processes.
• Design and lead market research initiatives, translating findings into actionable recommendations.
• Autonomously lead social listening monitoring and analysis, providing insights to inform strategy.
• Collaborate with clients and internal stakeholders to prepare and facilitate workshops.
• Contribute to core brand strategy deliverables, including briefs, positioning, and planning.
• Mentor and manage junior team members, providing guidance and feedback.

Skills

Strategic thinking

Client management

Team leadership

Research interpretation

Workshop facilitation

Education

Bachelor's degree in Marketing/Advertising/Communications

PharmD degree preferred

Tools

Microsoft Office Suite

Research tools

Social media platforms

AI platforms

Job description

AREA 23 is seeking a Strategic Planning Supervisor in New York to lead planning initiatives, drive actionable insights, and guide clients with a strong foundation in research and brand strategy. You will oversee planning work, manage junior team members, and facilitate client workshops to translate market insights into strategic recommendations.

This role requires expertise in strategic planning, client management, and team leadership, delivering measurable business results and exceptional