Senior Strategic Planner — Brand & Market Insights

Adelphi Group; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Area23, part of Omnicom, seeks a Strategic Planning Supervisor to lead planning initiatives, translate market insights into strategic recommendations, and mentor junior staff. You’ll drive research, run client workshops, and shape core brand strategies.

Ideal candidates have 4+ years in brand strategy or market research, strong communication, and comfort with AI tools. In-office requirement applies, with continued emphasis on client service and team leadership.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field with 4+ years of brand strategy or market research experience.
• Competence in software specific to client and agency processes, including Microsoft Office Suite, research tools, and social media platforms.
• Strong oral and written communication skills to articulate and support points of view.
• Ability to use AI platforms to accelerate brand needs and strategic deliverables.
• Curiosity, passion, and investment in brands, clients, teams, and assignments.
• Strong organizational skills with clear goals, resources, and task scheduling.
• Problem-solving skills with a focus on delivering accurate results.

Responsibilities

• Lead strategic planning efforts for assigned brands, applying knowledge of disease states, customer insights, and scientific principles.
• Serve as day-to-day point of contact for internal teams on key accounts, ensuring effective utilization of strategic processes and agency structures.
• Design and lead market research initiatives, translating findings into actionable recommendations.
• Autonomously lead social listening monitoring and analysis, providing insights to inform strategy and brand decisions.
• Collaborate with clients and internal stakeholders to prepare and facilitate workshops.
• Contribute to core brand strategy deliverables, including campaign briefs, positioning, and tactical planning.
• Mentor and manage junior team members, providing guidance and support.

Skills

Brand strategy experience

Market research experience

Strong communication skills

AI platforms usage

Team leadership

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

PharmD degree preferred

4+ years of brand strategy or market research experience

Tools

Microsoft Office Suite

Research tools

Social media platforms

Job description

Area23, part of Omnicom, seeks a Strategic Planning Supervisor to lead planning initiatives, translate market insights into strategic recommendations, and mentor junior staff. You’ll drive research, run client workshops, and shape core brand strategies.

Ideal candidates have 4+ years in brand strategy or market research, strong communication, and comfort with AI tools. In-office requirement applies, with continued emphasis on client service and team leadership.