Senior Storytelling Lead, Customer Engagement Communications

Apple, Inc.; New York (NY); On-site; USD 195,000 - 294,000; Full time

Benefits offered by this job

Employee stock programs

Relocation

Tuition reimbursement

Job summary

Apple Ads is seeking an Integrated Communications Lead in New York to steer the narrative across customer engagement—crafting stories that turn insights into action and driving advocacy and loyalty at scale.

You will lead a focused team of writers and content marketers, shaping content for web, video, and live events while partnering with product marketing, field, and PR to ensure a cohesive customer experience.

Qualifications

• 15+ years of experience in integrated communications, editorial/content strategy, customer storytelling, or events content programming.
• Proven success directly managing a team of marketers responsible for developing customer advocacy programs, case studies, and campaigns that drive measurable business impact.
• A portfolio of multi-format work - including video, live event, and keynote content - that demonstrates range and consistent quality.

Responsibilities

• Cultivating, mentoring, and leading a small, high-performing team of writers, storytellers, and content marketers.
• Digging deep with customers, sellers, and internal partners to uncover the questions, insights, and telling details that make a story worth telling.
• Building a deep, ongoing understanding of the customer journey - translating where a customer is into content that meets them there and resonates in that moment.
• Shaping the strategy and ensuring quality and timely delivery of customer advocacy programs and success stories across formats (web, video, and beyond)
• Overseeing content development for signature events - including interview guides, keynote presentations, and on-stage narratives.
• Leading the creation of bespoke, multi-channel momentum campaigns tied to seasonal and market moments.
• Partnering closely with Customer Engagement Marketing functional leads and other cross-functional stakeholders on joint planning to ensure priorities directly support a cohesive, connected customer experience.
• Moving quickly and helping your team move quickly - unblocking obstacles, making calls with imperfect information, and finding a way forward when the path isn't obvious.
• Evaluating and reporting on how storytelling and campaign initiatives influence customer engagement, advocacy, and retention.
• Sharing clear updates and adapting communications for different internal and external audiences.
• Building relationships with key cross-functional stakeholders and strategic partners, and more.

Skills

Storytelling

Team Leadership

Editorial

Content strategy

Events content

Job description

Apple Ads is seeking an Integrated Communications Lead in New York to steer the narrative across customer engagement—crafting stories that turn insights into action and driving advocacy and loyalty at scale.

You will lead a focused team of writers and content marketers, shaping content for web, video, and live events while partnering with product marketing, field, and PR to ensure a cohesive customer experience.