Integrated Communications Lead, Customer Engagement Marketing, Apple Ads

Apple Inc.; Austin (TX); Hybrid; USD 180,000 - 280,000; Full time

Job summary

Apple Inc. in Austin is seeking a Senior Integrated Communications Lead to guide the storytelling strategy for Apple Ads' Customer Engagement Marketing.

You will mentor a small team of writers and content marketers, shaping narratives that educate, persuade, and build advocacy across web, video, and live events. You will partner with product marketing, field marketing, creative, sales, and PR to align campaigns with customer journeys, measure impact on engagement and retention, and move quickly

Qualifications

• 15+ years in integrated communications, with stakeholder-focused leadership.
• Proven track record managing a marketing team delivering customer advocacy programs with measurable impact.
• Portfolio of multi-format work (video, live events, keynote) showing range and quality.

Responsibilities

• Lead a small, high-performing team of writers, storytellers, and content marketers.
• Uncover customer questions and insights to shape compelling stories.
• Translate the customer journey into timely, resonant content across formats.
• Shape strategy and ensure quality delivery of customer advocacy programs and stories.
• Oversee content for signature events, including interviews and on-stage narratives.
• Lead multi-channel momentum campaigns tied to seasons and market moments.
• Partner with cross-functional stakeholders to support a cohesive customer experience.
• Move quickly to unblock obstacles and make decisive calls.
• Evaluate how storytelling impacts engagement, advocacy, and retention.
• Communicate updates clearly to internal and external audiences.
• Build relationships with cross-functional stakeholders and strategic partners.

Skills

Storytelling & editorial

Team leadership

Content strategy

Stakeholder collaboration

B2B storytelling

Job description

Integrated Communications Lead, Customer Engagement Marketing, Apple Ads

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, Apple Maps, and sports on Apple TV. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Description

Are you insatiably curious, with an investigative journalist's instinct for asking the right question, chasing the telling detail, and knowing exactly how to shape it into a story that moves people? Can you step into the mindset of a first-time advertiser and a global brand CMO in the same afternoon — and know precisely what each one needs to hear? We’re looking for a strategic, senior-level storyteller to lead the Integrated Communications function within Customer Engagement Marketing at Apple Ads. Customer Engagement Marketing exists to turn Apple Ads platform adoption into customer advocacy, loyalty, and a flywheel of growth — inspiring, educating, and empowering customers of all sizes with premium, highly relevant experiences at every step of their journey. Alongside Lifecycle Marketing, Partnerships Marketing, and Experiential Marketing, Integrated Communications brings advertisers into the conversation through deep storytelling and integrated, moment-in-time campaigns that deliver the right insight, in the right format, exactly when it matters most.

• Cultivating, mentoring, and leading a small, high-performing team of writers, storytellers, and content marketers
• Digging deep with customers, sellers, and internal partners to uncover the questions, insights, and telling details that make a story worth telling
• Building a deep, ongoing understanding of the customer journey — translating where a customer is (and what they need) into content that meets them there and resonates in that moment
• Shaping the strategy and ensuring quality and timely delivery of customer advocacy programs and success stories across formats (web, video, and beyond)
• Overseeing content development for signature events — including interview guides, keynote presentations, and on-stage narratives
• Leading the creation of bespoke, multi-channel momentum campaigns tied to seasonal and market moments
• Partnering closely with Customer Engagement Marketing functional leads and other cross-functional stakeholders on joint planning to ensure priorities directly support a cohesive, connected customer experience
• Moving quickly and helping your team move quickly — unblocking obstacles, making calls with imperfect information, and finding a way forward when the path isn't obvious
• Evaluating and reporting on how storytelling and campaign initiatives influence customer engagement, advocacy, and retention
• Sharing clear updates and adapting communications for different internal and external audiences
• Building relationships with key cross-functional stakeholders and strategic partners, and more

Strong storytelling and editorial instincts, effective team leadership, meticulous attention to detail, and a genuine appreciation for customer voice will be necessary for success in this role. Some travel will be required.

If this sounds like you and you want to be part of a marketing team focused on growing Apple's advertising business, we'd like to hear from you!

Minimum Qualifications

• 15+ years of experience, with increasing responsibility, in integrated communications, editorial/content strategy, customer storytelling, or events content programming — with a track record of working well with stakeholders
• Proven success directly managing a team of marketers responsible for developing customer advocacy programs, case studies, and campaigns that drive measurable business impact
• A portfolio of multi-format work — including video, live event, and keynote content — that demonstrates range and consistent quality

Preferred Qualifications

• Exceptional hands-on writing and editing craft, with the versatility to shape insight into narrative that genuinely resonates across formats and audiences — and the skill to sharpen a team's work while maintaining a consistent, distinctive voice
• Adept at navigating ambiguity to build new programs from the ground up — from business insight to strategy to deliverable to measurement and optimization
• Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise
• Background in journalism, editorial content, or B2B customer storytelling
• Deep understanding of the adtech landscape, performance marketing, and standard business advertising metrics
• Self-starter who consistently delivers excellent work — individually and as a team lead
• Has successfully built or scaled a new team or function from the ground up
• Proven ability to partner closely with product marketing, field/channel marketing, creative, sales, and PR teams to ship joint work
• Demonstrated success collaborating across a geographically distributed team
• Manages multiple work streams, priorities, and overlapping deadlines effectively and with ease
• Possess unquestionable personal code of ethics and integrity

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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Apple accepts applications to this posting on an ongoing basis.