Senior Brand & Motion Designer — Hybrid, AI‑Driven Brand

The Wrap; New York (NY); Hybrid; USD 146,000 - 222,000; Full time

Benefits offered by this job

Equity (RSUs)

Benefits

Job summary

Gusto is expanding its in-house creative studio in a fast-moving, late-stage startup environment. We seek a Brand & Motion Designer who deeply cares about craft, owns creative output, and helps define how Gusto looks, feels, and moves across our brand.

This senior IC role focuses on brand craft, motion systems, and the human touch in B2B visuals. You’ll own work from concept to delivery, shaping typography, composition, color, and motion.

Qualifications

• Portfolio required including brand and motion work; explain AI usage.
• Strong eye for typography, color, composition, and motion direction.
• Demonstrated stance on directing AI in creative output while maintaining quality.
• Comfort handling both high-profile brand work and fast-turn executions.
• Collaborates across creative, production, marketing, and product teams.
• Maker mindset focused on process improvements and craft.
• Experience setting AI-assisted production standards and guardrails.

Responsibilities

• Design and execute visual and motion work for product launches, campaigns, and channels.
• Evolve brand systems, motion guidelines, templates, and guardrails.
• Integrate motion into brand design processes with consistent principles.
• Direct and evaluate AI-generated creative output for on-brand results.
• Use AI to accelerate concept-to-delivery while maintaining quality.
• Collaborate with cross-functional partners from concept to final delivery.
• Create repeatable templates/workflows for faster delivery without sacrificing quality.
• Maintain brand integrity across deliverables, including AI-produced work.

Skills

Brand design

Motion design

Brand systems

AI in design

Collaboration

Portfolio

Tools

Figma

Adobe Creative Cloud

Calvary

Rive

Lottie

Job description

Gusto is expanding its in-house creative studio in a fast-moving, late-stage startup environment. We seek a Brand & Motion Designer who deeply cares about craft, owns creative output, and helps define how Gusto looks, feels, and moves across our brand.

This senior IC role focuses on brand craft, motion systems, and the human touch in B2B visuals. You’ll own work from concept to delivery, shaping typography, composition, color, and motion.