Senior Solutions Marketing Lead, Risk & Compliance

Appian; McLean (VA); On-site; USD 125,000 - 250,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible time off

Paid parental leave

Medical plans

Dental plans

Vision plans

Job summary

Appian seeks a Senior Solutions Marketing Lead for Risk, Compliance & Legal to own the domain GTM strategy and drive a cross-functional, cross-enterprise effort. You will define market narratives, buyer problems, and priority use cases for executive stakeholders, shaping content, campaigns, and field enablement.

You will translate insights into repeatable go-to-market strategies, build asset roadmaps, and activate buyer journeys.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Legal Studies, Public Policy, Government, Risk Management, or related field.
• 8+ years of experience in B2B product marketing, solutions marketing, industry marketing, or go-to-market strategy, preferably in enterprise SaaS, platform technology, or related domains.
• Domain fluency in risk, compliance, legal operations, regulatory operations, audit, privacy, or related areas.
• Strategic messaging: translate complex buyer challenges into clear positioning, personas, use cases, narratives, and scalable plays.
• Sales enablement: develop pitches, POVs, persona guides, discovery guides, talk tracks, and training.
• Buyer journey content: create briefs, web pages, blogs, webinars, whitepapers, and proof.
• Cross-functional leadership: align Product, Sales, Solution Consulting, Customer Success, Field Marketing, Partners, and exec stakeholders.
• AI fluency: apply AI tools to improve speed, quality, and impact.
• Change leadership: drive adoption across teams.
• Executive communication: crisp, buyer-relevant content from ambiguous inputs.
• Analytical capability: define KPIs and use data to prioritize work.
• Builder mentality: ownership, urgency, collaboration, reusable frameworks.

Responsibilities

• Own the Domain GTM strategy with positioning, messaging, personas, and use cases.
• Build persona-first frameworks for senior domain leaders across risk, compliance, and legal ops.
• Translate capabilities into business value, mapping Appian's platform to domain challenges.
• Lead a cross-functional domain strategy team spanning Product, Sales, Solution Consulting, Customer Success, and Field Marketing.
• Create foundational assets: message house, persona guides, use-case matrix, and content roadmap.
• Equip the global field with executive POVs, discovery guides, talk tracks, and business-case tools.
• Activate buyer journeys with campaigns, content operations, and measurable assets.
• Create field feedback loops using QBRs, win/loss, and sales calls to refine narrative and plays.
• Apply approved AI/automation to accelerate copy, design, enablement, and LLM development.
• Measure commercial impact via activation, content engagement, and pipeline influence.

Skills

B2B product marketing

Solutions marketing

Go-to-market strategy

Cross-functional leadership

AI fluency

Change leadership

Executive communication

Analytical capability

Education

Bachelor's degree

Tools

Salesforce

ServiceNow

Job description

Appian seeks a Senior Solutions Marketing Lead for Risk, Compliance & Legal to own the domain GTM strategy and drive a cross-functional, cross-enterprise effort. You will define market narratives, buyer problems, and priority use cases for executive stakeholders, shaping content, campaigns, and field enablement.

You will translate insights into repeatable go-to-market strategies, build asset roadmaps, and activate buyer journeys.