Senior Risk & Legal Solutions Marketing Lead

Appian; Washington (District of Columbia); On-site; USD 125,000 - 250,000; Full time

Benefits offered by this job

401(k) with company match

Paid parental leave

Medical insurance

Dental insurance

Vision insurance

ESPP

Tuition reimbursement

Wellness programs

Job summary

Appian is seeking a Senior Solutions Marketing Lead for Risk, Compliance & Legal to own the GTM strategy, buyer journeys, and domain content. You will collaborate with Product, Sales, Solution Consulting, and Field Marketing to drive market dominance for a top product category at the AI-powered process automation frontier.

You will translate insights into repeatable go-to-market plans, develop executive POV materials, and enable global field teams with attribution-ready assets and campaigns.

Qualifications

• 8+ years of experience in B2B product marketing, solutions marketing, or go-to-market strategy.
• Experience within enterprise SaaS, platform technology, or risk/compliance domains.
• Ability to translate complex enterprise buyer challenges into clear positioning and scalable sales plays.

Responsibilities

• Own the Domain GTM Strategy: Define the Risk, Compliance & Legal positioning and buyer personas.
• Build Persona-First Frameworks for CROs, CLOs, and leaders across Legal Operations and Compliance.
• Translate capabilities into business value across regulatory change management, policy controls, and contract processes.
• Lead a cross-functional domain team spanning Product, Sales, Solution Consulting, and Field Marketing.
• Create the Foundational Asset Roadmap including message house, use cases, content map, and proofs.
• Equip the Global Field with executive POVs, discovery guides, and value maps.
• Activate Buyer Journeys with high-conversion content and measurable outcomes.
• Measure commercial impact and refine the domain narrative through feedback loops.

Skills

B2B product marketing

Go-to-market strategy

Sales enablement

Executive communication

Cross-functional leadership

Education

Bachelor’s degree in Marketing, Business, Communications, Legal Studies, Public Policy, Government, Risk Management, or related field

Tools

Salesforce

ServiceNow

Job description

Appian is seeking a Senior Solutions Marketing Lead for Risk, Compliance & Legal to own the GTM strategy, buyer journeys, and domain content. You will collaborate with Product, Sales, Solution Consulting, and Field Marketing to drive market dominance for a top product category at the AI-powered process automation frontier.

You will translate insights into repeatable go-to-market plans, develop executive POV materials, and enable global field teams with attribution-ready assets and campaigns.