Senior Social Media Lead — AI-Driven Dev Community

Content Creators; Menlo Park (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Snowflake is seeking a Senior Social Media Manager to elevate its developer social presence and engage technical audiences. You will own strategy across platforms, coordinate with PR, Product Marketing, and Developer Relations, and drive measurable outcomes for campaigns and events.

You are a hands-on strategist with 8-10+ years in B2B tech social media, adept at using AI tools for content creation, trend analysis, and reporting.

Qualifications

• 8-10+ years experience in B2B technology social media
• Strong ownership of social strategy and execution across owned, paid, and earned
• Experience with AI tools to enhance content creation, analysis, and reporting
• Ability to drive multi-stakeholder programs from strategy through execution

Responsibilities

• Lead the development and execution of Snowflake's developer social media strategy across platforms
• Manage paid social campaigns with clear KPIs and reporting
• Collaborate with PR, Product Marketing, Developer Relations, and global teams
• Own monthly, quarterly, and campaign reports demonstrating impact on community and business
• Develop engaging social content and supervise creative direction with cross-functional teams

Skills

B2B tech social media

Social media strategy

AI in content creation

Project management

Cross-functional collaboration

Excellent communication

Education

BA/BS degree or equivalent experience

Job description

Snowflake is seeking a Senior Social Media Manager to elevate its developer social presence and engage technical audiences. You will own strategy across platforms, coordinate with PR, Product Marketing, and Developer Relations, and drive measurable outcomes for campaigns and events.

You are a hands-on strategist with 8-10+ years in B2B tech social media, adept at using AI tools for content creation, trend analysis, and reporting.