Senior Social Strategy Lead

IMG LIVE; New York (NY); On-site; USD 71,250 - 95,000; Full time

Job summary

160over90 is an award‑winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. As a Social Strategist, you will develop and execute innovative social and digital marketing strategies to build brand advocacy with existing fans and capture the attention of new customers.

You will partner with clients and creatives, lead a day‑to‑day team, and work across channels to translate insights into bold programs that set clients

Qualifications

• 5+ years of experience in social media marketing at a digital or integrated agency.
• Strong understanding of best practices across social channels.
• Proven track record of developing and executing successful social advocacy programs.
• Experience in client relations and meeting client needs through social programs.

Responsibilities

• Articulate insights from social, conversational, and community trends into strategic briefs.
• Develop social and community strategies and oversee day‑to‑day execution.
• Guide engagement for clients and communities; evaluate opportunities in evolving channels.
• Create and document best practices for community management and workflows.
• Evaluate and optimize community management successes for clients.
• Coordinate engagement activations for large social campaigns across markets.
• Oversee a team, providing coaching and accountability to team members.
• Collaborate across teams (XM, Paid, Partnerships, PR) to meet marketing objectives.
• Craft influencer/creator archetypes and vet influencers to support campaigns.
• Assist creator & social teams in client management and communications.
• Provide creative solutions to strategic problems and support measurement dashboards.

Skills

Social media marketing

Client relations

Content strategy

Project management

Communication skills

Tools

Infegy

Sprinklr

Sprout

Brandwatch

CreatorIQ

Tagger

Job description

160over90 is an award‑winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. As a Social Strategist, you will develop and execute innovative social and digital marketing strategies to build brand advocacy with existing fans and capture the attention of new customers.

You will partner with clients and creatives, lead a day‑to‑day team, and work across channels to translate insights into bold programs that set clients