Social Strategist, Creator & Social

IMG LIVE; New York (NY); On-site; USD 71,250 - 95,000; Full time

Job summary

160over90 is an award‑winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. As a Social Strategist, you will develop and execute innovative social and digital marketing strategies to build brand advocacy with existing fans and capture the attention of new customers.

You will partner with clients and creatives, lead a day‑to‑day team, and work across channels to translate insights into bold programs that set clients

Qualifications

• 5+ years of experience in social media marketing at a digital or integrated agency.
• Strong understanding of best practices across social channels.
• Proven track record of developing and executing successful social advocacy programs.
• Experience in client relations and meeting client needs through social programs.

Responsibilities

• Articulate insights from social, conversational, and community trends into strategic briefs.
• Develop social and community strategies and oversee day‑to‑day execution.
• Guide engagement for clients and communities; evaluate opportunities in evolving channels.
• Create and document best practices for community management and workflows.
• Evaluate and optimize community management successes for clients.
• Coordinate engagement activations for large social campaigns across markets.
• Oversee a team, providing coaching and accountability to team members.
• Collaborate across teams (XM, Paid, Partnerships, PR) to meet marketing objectives.
• Craft influencer/creator archetypes and vet influencers to support campaigns.
• Assist creator & social teams in client management and communications.
• Provide creative solutions to strategic problems and support measurement dashboards.

Skills

Social media marketing

Client relations

Content strategy

Project management

Communication skills

Tools

Infegy

Sprinklr

Sprout

Brandwatch

CreatorIQ

Tagger

Job description

160over90 is an award‑winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. With more than 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full‑service, channel‑agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. We work with leading brands including AB InBev, Amazon, Coca‑Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa.

Social Strategist

As a Social Strategist, you will develop and execute innovative social and digital marketing strategies to build brand advocacy with existing fans and capture the attention of new customers. You will partner with clients and creatives to bring community and brand‑enhancing work to market across all social channels and stages of the customer journey. You will be the day‑to‑day expert, focused on uncovering and articulating cultural insights and social truths, and translating them into actionable briefs and bold programs that set clients apart.

Responsibilities

• Articulate insights gleaned from social, conversational, and community trends, organizing information from observations into strategic and actionable insights.
• Develop social and community strategies, driving the research direction and insights for social campaigns and overseeing day‑to‑day execution.
• Provide guidance on engagement and participation for clients and community managers, identifying and evaluating new opportunities in evolving social media channels.
• Create and document best practices for community management, including workflows, tools, and responsibilities.
• Evaluate, own, and optimize community management successes for clients.
• Coordinate community engagement activations for large‑tier social media and digital campaigns and events across markets.
• Oversee a team, motivating, coaching, providing consistent feedback, and holding team members accountable to successes and setbacks.
• Work collaboratively across teams (XM, Paid, Partnerships, PR, etc.) and functions to ensure that brand communications and marketing objectives and strategies are met.
• Craft influencer/creator archetypes that best fit the needs of a given campaign.
• Help identify and vet influencers/creators to support campaigns that drive results and meet project objectives.
• Assist creator & social account teams in day‑to‑day client management, including presentations, email/chat correspondences, vendor/creator correspondences, and occasional event staffing.
• Provide creative support, offering unique solutions to strategic problems.
• Manage reporting and measurement across social, digital, and influencer campaigns, including crafting frameworks and dashboards against KPIs.

Experience Requirements

• At least five years of experience in social media marketing at a digital agency, integrated marketing agency, or communications firm.
• A passion for social media from both branding and cultural perspectives.
• A deep understanding of best practices across social channels.
• Demonstrated track record of developing and executing creative, engaging, and successful social media advocacy programs for clients.
• Experience in client relations, understanding and assessing a client’s communication needs and meeting those needs through successful social programs.
• Familiarity with social media management tools and platforms (e.g., Instagram, TikTok) and tools such as Infegy, Sprinklr, Sprout, and/or Brandwatch.
• Familiarity with influencer identification and campaign management tools (CreatorIQ and/or Tagger).
• Experience overseeing social media community management and/or influencer programs for a large public brand.
• Excellent organizational skills, attention to detail, and ability to adapt to new conditions, assignments, and deadlines in a fast‑paced environment.
• Exceptional communication skills, both written and verbal.
• Proficiency in Microsoft Office, especially PowerPoint.
• Ability to manage multiple tasks concurrently in a deadline‑driven process.
• Strong self‑motivated and self‑starting personality.

Compensation

Hiring Rate Minimum: $71,250 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum: $95,000 annually

Equal Employment Opportunity

160over90 is proud to be an equal‑opportunity employer that encourages applications from qualified, eligible candidates of all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.