University Social Media Strategy Director

University of Houston; Houston (TX); On-site; USD 65,000 - 73,000; Full time

Job summary

University of Houston seeks a Director of University Social Media to lead strategic social media across the institution and oversee content creation, monitoring, and analytics. The role develops and executes campaigns to advance institutional goals, ensuring timely responses and crisis management across platforms.

Responsibilities include guiding a large team of social media managers, curating multi-format content, and reporting performance metrics using complex data to inform strategic

Qualifications

• Requires a formal 4-year college degree or equivalent training.
• Minimum 5 years of directly job-related experience.
• Education may be substituted with relevant experience.

Responsibilities

• Develops and executes comprehensive social media campaigns for the University of Houston and UH System.
• Monitors social media trends and analyzes data to drive decisions and forecast trends.
• Leads a campus-wide team of social media managers and communicators with cross-unit collaboration.
• Develops social media policies and guidelines ensuring compliance with University policies.
• Maintains editorial calendar and oversees scheduling, content creation, and campaign measurement.

Education

4-year degree or equivalent

Job description

University of Houston seeks a Director of University Social Media to lead strategic social media across the institution and oversee content creation, monitoring, and analytics. The role develops and executes campaigns to advance institutional goals, ensuring timely responses and crisis management across platforms.

Responsibilities include guiding a large team of social media managers, curating multi-format content, and reporting performance metrics using complex data to inform strategic