Lead Social Media Strategist (E-commerce)

Placements24; United States; On-site; USD 54,000 - 90,000; Full time

Benefits offered by this job

Highly competitive salary and bonus

Opportunity to lead strategy for a top

Dynamic and collaborative leadership

Comprehensive benefits package

Career development opportunities

Job summary

Placements24 seeks an experienced Lead Social Media Strategist to direct and elevate the online presence for a major e-commerce brand. This senior role requires a strategic visionary with a proven track record of delivering high-impact campaigns that drive brand awareness and revenue growth.

The ideal candidate will excel in analytics, paid social, and cross-functional collaboration, and will relocate or be based in Randburg, Gauteng.

Qualifications

• 7+ years of progressive experience in social media marketing.
• 3+ years in a leadership or strategic role.
• Proven success in developing and implementing social media strategies for large e-commerce brands.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and oversee the implementation of a comprehensive, long-term social media strategy aligned with overarching business objectives.
• Lead a team of social media professionals, providing guidance, mentorship, and performance feedback.
• Manage and optimize the company's presence across all major social media platforms, ensuring brand consistency and impact.
• Design, execute, and manage high-performing paid social media advertising campaigns, controlling budgets and maximizing ROI.
• Analyze social media performance data in depth, identifying key trends, insights, and opportunities for strategic adjustments.
• Collaborate with cross-functional teams (marketing, sales, product, creative) to ensure integrated campaign efforts.
• Stay at the forefront of industry trends, emerging platforms, and best practices in social media and e-commerce marketing.
• Develop and manage relationships with key influencers and brand partners.
• Present strategic recommendations and performance reports to senior leadership.

Skills

Social media strategy

Leadership

Paid advertising

Analytics

Cross-functional collaboration

Influencer marketing

Data-driven decisions

Education

Bachelor's degree in Marketing/Business

Master's degree (advantage)

Tools

Facebook Ads

Instagram Ads

Google Ads

Analytics tools

Job description

About the Role

Our client, a prominent leader in the online retail space, is seeking an experienced Lead Social Media Strategist to direct and elevate their social media presence. This senior role demands a strategic visionary with a proven track record of developing and executing high-impact social media campaigns that drive significant business results, including brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess deep expertise in social media marketing, analytics, and paid advertising, coupled with a comprehensive understanding of the e-commerce landscape. This is a leadership opportunity to shape the social media future for a well-established brand, based in Randburg, Gauteng .

Key Responsibilities

• Develop and oversee the implementation of a comprehensive, long-term social media strategy aligned with overarching business objectives.
• Lead a team of social media professionals, providing guidance, mentorship, and performance feedback.
• Manage and optimize the company's presence across all major social media platforms, ensuring brand consistency and impact.
• Design, execute, and manage high-performing paid social media advertising campaigns, controlling budgets and maximizing ROI.
• Analyze social media performance data in depth, identifying key trends, insights, and opportunities for strategic adjustments.
• Collaborate with cross-functional teams (marketing, sales, product, creative) to ensure integrated campaign efforts.
• Stay at the forefront of industry trends, emerging platforms, and best practices in social media and e-commerce marketing.
• Develop and manage relationships with key influencers and brand partners.
• Present strategic recommendations and performance reports to senior leadership.

Requirements

• Minimum 7 years of progressive experience in social media marketing, with at least 3 years in a leadership or strategic role.
• Demonstrable success in developing and implementing social media strategies for large e-commerce brands.
• Expert-level knowledge of social media platforms, advertising tools, and analytics suites.
• Strong analytical and data interpretation skills, with the ability to translate data into actionable strategies.
• Proven experience managing significant paid social media budgets and achieving measurable results.
• Exceptional leadership, communication, and presentation skills.
• Strategic thinker with a strong understanding of the e-commerce customer journey.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• Must be based in or willing to relocate to Randburg, Gauteng .

Benefits

• Highly competitive salary and bonus structure.
• Opportunity to lead strategy for a major e-commerce player.
• Dynamic and collaborative leadership team.
• Comprehensive benefits package.
• Significant opportunities for career advancement and professional development.