Senior Social Media Manager - B2B Tech

The Hoffman Agency; Boston (MA); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

20 PTO days

401(k) match

Home office stipend

Sabbatical program

Weekly Wellness Hour

Job summary

A leading B2B communications consultancy is seeking a Senior Social Media Manager to lead digital and social strategy for tech clients. This hybrid role requires excellent communication skills, 6+ years in PR, and expertise in B2B social media best practices. The position offers a competitive salary of $100,000–$120,000 and an array of benefits focused on wellness and professional development.

Qualifications

• Minimum of 6 years of public relations experience, preferably in an agency.
• Strong understanding of the tech sector and enthusiasm for emerging technologies.
• Proven ability to manage client relationships and lead campaigns.

Responsibilities

• Lead and manage 3-6 digital and social client programs, ensuring flawless execution.
• Develop relationships with clients through strategic council and recommendations.
• Manage client communications and deliverables, proactively identifying opportunities.

Skills

B2B social media best practices

Project and account management

Communication and presentation skills

Data analytics

SEO and SEM understanding

Education

Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts

Tools

Google Analytics

Sprout Social

HubSpot

Job description

Join to apply for the Senior Social Media Manager - B2B Tech role at The Hoffman Agency.

We are a hybrid‑enabled communications consultancy, solving business problems for tech companies. While our heritage lies in earned media and PR, we increasingly execute “blended” campaigns that use content to tap into owned and paid media, as well as other digital modalities.

(Hybrid‑San Jose, CA | Portland, OR | Boston, MA | Seattle, WA)

Role Overview

As a Digital Senior Account Manager, you’ll lead all aspects of digital and social strategy, build strong client relationships, and ensure all work aligns with client objectives and is delivered at a high standard. You’ll serve as a trusted client advisor, translate goals into actionable plans, manage day‑to‑day programs, manage junior team members, and ensure our digital work is strategic, creative, and measurable. In addition, you’ll support new business by developing digital recommendations, contributing to proposals, and pitching ideas to clients and prospects.

Responsibilities

• Lead and manage 3-6 digital and social client programs, mostly autonomously, ensuring flawless execution and strategic alignment with client goals.
• Develop strong relationships with clients through strategic council, providing recommendations, and setting expectations for program execution and results.
• Manage client communications and deliverables, leading calls, presenting updates, and proactively identifying opportunities to strengthen programs.
• Develop and oversee social media content strategies, manage communities, content calendars, and campaigns that drive engagement and measurable results.
• Ideate and create quality, error free work on multiple social and digital channels.
• Proven ability to lead projects from planning to execution with precision and time management while maintaining high‑quality outcomes.
• Measure success on all platforms, sharing actionable insights with your account teams and clients.
• Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts.
• Work with the PR teams to uncover opportunities to provide additional services to clients, expanding digital engagement.
• Manage direct report(s) while coaching and mentoring junior team members, providing feedback, actionable steps, and setting goals to support career advancement at Hoffman.
• Work effectively across teams and departments, fostering a culture of collaboration, creativity, and accountability.
• Support new business opportunities through developing campaign and social strategy, pitching ideas to clients, and providing creative input.
• Utilize our digital tech stack to work smarter and measure performance.
• Collaborate effectively with global digital colleagues across the U.S., Asia, and Europe to share learnings and drive innovation.
• Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve.
• Stay ahead of digital trends, bringing fresh ideas and emerging best practices to client and internal teams.
• Track the effectiveness of social media posts, campaigns and creative then recommend optimizations.

Functional Expertise

• Strong understanding of B2B social media best practices (especially LinkedIn) – from both brand and executive perspectives.
• Experience developing content, platform, and campaign strategies tailored to client objectives.
• Excellent communication and presentation skills — able to simplify complex concepts and inspire confidence with clients.
• Solid foundation in project and account management, balancing multiple clients and priorities.
• Background and solid experience with the below is a plus:
• Data analytics and supporting tools like Google Analytics
• Paid social campaign management and execution
• Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.
• SEO, SEM, PPC and other acronyms that fall under the digital umbrella
• Marketing automation platforms like HubSpot and/or Marketo is also a plus

Qualifications

• Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
• Minimum of 6 years of public relations experience (agency experience is preferred)
• Report into one of our office locations (Boston, Portland, or San Jose)
• Strong understanding of the tech sector and enthusiasm for emerging technologies.
• Proven ability to manage client relationships, lead campaigns, and collaborate across teams.
• A proactive problem solver who thrives in a fast‑paced, creative environment.
• Adept at problem‑solving and loves a challenge
• Has a sense of humor – required!

Benefits

• 20 PTO days
• 11 holidays including MLK day, President’s Day, and Floating Holiday
• Birthday PTO
• 401(k) match
• Going the extra kilometer (gain extra time off from going above and beyond)
• Knock‑off early on Fridays
• Weekly Wellness Hour
• Sabbatical program
• Home office stipend
• Wellness and Professional Development Fund

Internal title: Senior Digital Account Manager. Competitive salary range: $100,000–$120,000 depending on experience and location. We will contact all shortlisted candidates.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

We are a company that values diversity and inclusion. We also “care.”

Come join us in pushing — and periodically shoving — the boundaries of communications.