Digital Advertising and HubSpot Specialist

Market Mentors, LLC; Springfield (MA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

PTO

Health insurance

Vision insurance

Life insurance

401(k)

Job summary

Market Mentors, LLC is seeking a Digital Advertising & HubSpot Specialist to drive paid media campaigns, organic social publishing, and AI visibility initiatives. You will own daily optimizations, build media plans, and present results to clients in a hands-on, client-facing role.

The ideal candidate has 3+ years of SEM and paid media experience, HubSpot proficiency, and strong analytical skills. This on-site Springfield, MA role offers growth opportunities, collaborative culture, and a

Qualifications

• Bachelor’s degree in advertising, marketing, business, communications, or related field
• Minimum of 3 years hands-on SEM and paid media experience
• Proficiency in HubSpot CRM; Salesforce experience a plus
• Google Ads Certification preferred
• Experience with organic social scheduling tools such as Hootsuite
• Strong analytical skills using Google Analytics and Looker Studio
• Active, practical use of AI tools in daily work

Responsibilities

• Manage, optimize, and pace live campaigns on multiple platforms daily
• Own campaign budgets and ensure on-budget performance
• Build media plans and digital proposals for clients
• Manage landing page builds for digital campaigns
• Ensure proper GA and Google Ads integration and conversion tracking
• Deliver monthly and quarterly reporting across channels with insights
• Manage organic social calendars and publishing using HubSpot and Hootsuite
• Lead AI visibility work using MaxMentor.ai and present strategies to clients
• Serve as client-facing contact and contribute to QBRs and planning
• Facilitate HubSpot integrations and support Salesforce integrations as needed

Skills

SEM & paid media

HubSpot CRM

Google Ads Certification

Google Analytics

Looker Studio

Hootsuite

AI tools

Presentations

Education

Bachelor’s degree in advertising, marketing, business, communications, or related field

Tools

HubSpot CRM

Salesforce

Hootsuite

Looker Studio

Google Analytics

Job description

Digital Advertising & HubSpot Specialist

Hands-On, Client-Facing Role | Paid Media, Organic Social, AI Visibility & HubSpot

WE ARE INNOVATING!

Are you a digital advertising specialist who loves being hands-on in the platforms every day and is just as confident presenting results to a client? Do you know how to build a brand’s visibility across paid media, social, traditional search, and the AI tools people now use to find answers?

Market Mentors is a dynamic and growing full-service agency with a fun, hard-working culture and both national and international clients. We are looking for a digital advertising specialist with a proven track record running comprehensive campaigns across paid search, paid social, programmatic, display, video, CTV and streaming, audio, retargeting, and geotargeting. You will own daily optimization, pacing, and budget accountability, lead our organic social publishing, and drive our AI visibility work using our proprietary platform, MaxMentor.ai, to strengthen how our clients show up across AEO, GEO, and SEO.

This is a client-facing role. You will build media plans and proposals, present strategy and results, contribute to quarterly business reviews and annual planning, and serve as a trusted subject matter expert in client meetings. Agency experience is a strong plus but is not required.

This is a full-time, on-site position in Springfield, MA. It is not a remote or entry-level opportunity.

What You Will Do

Paid Media and Performance Reporting

• Manage, optimize, and pace live campaigns daily on Google, YouTube, Facebook, Instagram, Snapchat, Spotify, Pandora, programmatic platforms, and more, including retargeting, display, and CTV
• Own campaign budgets and keep every campaign on budget and on plan
• Build media plans and digital proposals for current and prospective clients
• Manage the build of landing pages for each digital campaign
• Ensure Google Analytics and Google Ads are properly linked and conversion tracking is accurate
• Deliver monthly and quarterly reporting across paid media, organic social, SEO, AEO, and GEO, with clear insights and recommendations

Organic Social

• Manage organic social calendars and publishing for the agency and our clients using Hootsuite, HubSpot, and client platforms
• Partner with our writing and creative teams and help streamline content production using AI
• Use analytics to guide what we post, when we post it, and why

AI Visibility and MaxMentor.ai

• Use MaxMentor.ai, our proprietary AI visibility platform, to research and develop AEO, GEO, and SEO strategies that uncover new opportunities for our clients
• Manage the MaxMentor.ai blog workflow from generation through review, client approval, and scheduling with images
• Present AI visibility and SEO strategy to clients

Client Strategy and HubSpot

• Serve as a client-facing point of contact, building trust and managing expectations
• Contribute to quarterly business reviews (QBRs) with recommendations for the upcoming quarter
• Participate in Q4 strategic planning to build our clients’ digital plans for the next fiscal year
• Facilitate HubSpot integrations for the agency and its clients, and support Salesforce integrations as needed
• Connect media performance to CRM data so clients see leads and results, not just clicks
• Stay current on digital advertising, social media, AI visibility, and SEO trends and best practices

About You

• Bachelor’s degree in advertising, marketing, business, communications, or a related field
• Minimum of 3 years of hands-on SEM and paid media experience
• Proficiency in HubSpot CRM required; Salesforce experience a plus
• Google Ads Certification preferred
• Experience with organic social scheduling tools such as Hootsuite
• Strong analytical skills using Google Analytics, Looker Studio, and platform reporting
• Active, practical use of AI tools in your daily work (tell us which ones you rely on!)
• Proficiency in Microsoft Suite
• Strong presentation skills and a personable, confident presence with clients
• Solid organizational and communication skills, with the ability to manage multiple projects and meet strict deadlines
• Ability to build rapport with clients and the team, manage expectations, and resolve conflicts directly and professionally
• Ability to work independently and cooperatively within a creative, fun team environment
• Agency experience preferred but not required

About Market Mentors

Market Mentors is an innovative full-service marketing agency. Every day we strive to be among the ranks of world‑class professionals and leaders, and that is why every team member completes the Performance Dynamics Program. If you think you’ve got what it takes to be one of the best, we want to hear from you.

Great benefits include PTO, health, vision, life, and 401(k), along with a fun and creative working environment.

Market Mentors, LLC.

155 Brookdale Drive

Springfield, MA 01104

Great benefits include PTO, life, and 401(k). Fun and creative working environment.

EOE