Senior Social Media Manager

FourWebGroup; Wayne (NJ); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

Job summary

A leading digital media company in Wayne, NJ is looking for a Senior Social Media Manager to lead social media marketing campaigns and optimize client engagement. The ideal candidate will have a strong background in social media marketing, creativity in content development, and proficiency with tools like Sprout Social. Experience in agency settings is a plus. This role is full-time, on-site only.

Qualifications

• Proven experience in Social Media Marketing and Communications.
• Strong creativity and the ability to think outside the box.
• Excellent communication skills, both written and verbal.

Responsibilities

• Manage and execute social media marketing campaigns.
• Develop and implement comprehensive social media strategies.
• Analyze social media data to make informed decisions.

Skills

Social Media Marketing

Content Strategy Development

Data Analysis

Graphic Design

Video Editing

Communication Skills

Tools

Sprout Social

Adobe Creative Suite

Canva

Job description

Overview

FourWebGroup is a full-service digital media company specializing in content creation and media management. We pride ourselves on delivering innovative and high-quality digital solutions to help our clients enhance their brand presence and engage with their target audience.

Role Description

We are seeking a talented and dynamic Senior Social Media Manager to join our team full-time at our Wayne, NJ office. This is an on-site position with no remote work available. The Social Media Manager will play a pivotal role in managing and executing social media marketing campaigns, developing strategies, creating compelling content, and optimizing our clients’ social media presence. This role requires a creative thinker who can write engaging content and utilize social media tools to drive results.

Responsibilities

• Manage and execute social media marketing campaigns across various platforms, including Instagram, Facebook, TikTok, LinkedIn, and others.
• Develop and implement comprehensive social media strategies tailored to each client’s goals and target audience.
• Create, curate, and schedule engaging content, including graphics, videos, and written posts, to drive brand awareness and engagement.
• Optimize social media profiles and content to enhance visibility, reach, and user engagement.
• Conduct onsite photo and video shoots to capture high-quality, brand-aligned content.
• Shoot and edit content for use across all social media platforms, ensuring consistency with brand guidelines.
• Monitor social media trends, tools, and best practices to ensure the company stays ahead of the curve.
• Use Sprout Social to manage, schedule, and analyze social media activities, providing detailed performance reports and insights.
• Track, manage, and report on key performance indicators (KPIs) to evaluate success and inform strategy.
• Analyze social media data to make informed, data-driven decisions and recommendations for campaign improvements.
• Collaborate with the content creation and design teams to produce visually appealing and cohesive social media content.
• Stay updated on the latest industry developments, social media trends, and competitor activity.
• Engage with followers, respond to comments and messages, and manage online communities to foster a positive brand image.

Qualifications

• Proven experience in Social Media Marketing and Communications.
• Demonstrated experience in developing and executing content strategies across multiple platforms.
• In-depth knowledge of social media trends, algorithms, and best practices.
• Ability to analyze social media metrics and make data-driven decisions to optimize campaigns.
• Experience with Sprout Social is a strong plus.
• Previous agency experience is a strong plus.
• Strong creativity and the ability to think outside the box when developing content and strategies.
• Experience with graphic design and video editing tools such as Adobe Creative Suite, Canva, or similar platforms.
• Excellent communication skills, both written and verbal.
• Ability to work effectively in a fast-paced, collaborative environment.
• Strong attention to detail and organizational skills.
• Paid Time Off (PTO)

Employment details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Marketing Services
• Location: Wayne, NJ (onsite)