Head of Social Media Strategy - E-commerce Growth

Placements24; United States; On-site; USD 54,000 - 90,000; Full time

Benefits offered by this job

Highly competitive salary and bonus

Opportunity to lead strategy for a top

Dynamic and collaborative leadership

Comprehensive benefits package

Career development opportunities

Job summary

Placements24 seeks an experienced Lead Social Media Strategist to direct and elevate the online presence for a major e-commerce brand. This senior role requires a strategic visionary with a proven track record of delivering high-impact campaigns that drive brand awareness and revenue growth.

The ideal candidate will excel in analytics, paid social, and cross-functional collaboration, and will relocate or be based in Randburg, Gauteng.

Qualifications

• 7+ years of progressive experience in social media marketing.
• 3+ years in a leadership or strategic role.
• Proven success in developing and implementing social media strategies for large e-commerce brands.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and oversee the implementation of a comprehensive, long-term social media strategy aligned with overarching business objectives.
• Lead a team of social media professionals, providing guidance, mentorship, and performance feedback.
• Manage and optimize the company's presence across all major social media platforms, ensuring brand consistency and impact.
• Design, execute, and manage high-performing paid social media advertising campaigns, controlling budgets and maximizing ROI.
• Analyze social media performance data in depth, identifying key trends, insights, and opportunities for strategic adjustments.
• Collaborate with cross-functional teams (marketing, sales, product, creative) to ensure integrated campaign efforts.
• Stay at the forefront of industry trends, emerging platforms, and best practices in social media and e-commerce marketing.
• Develop and manage relationships with key influencers and brand partners.
• Present strategic recommendations and performance reports to senior leadership.

Skills

Social media strategy

Leadership

Paid advertising

Analytics

Cross-functional collaboration

Influencer marketing

Data-driven decisions

Education

Bachelor's degree in Marketing/Business

Master's degree (advantage)

Tools

Facebook Ads

Instagram Ads

Google Ads

Analytics tools

Job description

Placements24 seeks an experienced Lead Social Media Strategist to direct and elevate the online presence for a major e-commerce brand. This senior role requires a strategic visionary with a proven track record of delivering high-impact campaigns that drive brand awareness and revenue growth.

The ideal candidate will excel in analytics, paid social, and cross-functional collaboration, and will relocate or be based in Randburg, Gauteng.