Senior Social & Influencer Strategy Architect

NewGen; New York (NY); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Annual leave 30 days

Birthday leave

Healthcare

Retirement plans

Training & development

Job summary

NewGen US – Social Strategy Director in New York City combines leadership with hands-on social and influencer strategy. You’ll shape strategic platforms, mentor junior team members and partner with cross‑functional teams to drive measurable impact.

You’ll lead data‑led audience insights, craft briefs, and set KPIs while guiding campaigns from concept to execution. The role blends insight, creativity and practical delivery in a fast‑paced, culture‑driven agency.

Qualifications

• 6–9+ years’ experience in social strategy, digital strategy or integrated strategy roles.

Responsibilities

• Lead social and influencer strategy for key client accounts.
• Develop social-first platforms defining audiences, channel roles, and metrics.

Skills

Senior strategy experience

Social platform fluency

Influencer/creator strategy

Data-driven storytelling

Mentoring juniors

Job description

NewGen US – Social Strategy Director in New York City combines leadership with hands-on social and influencer strategy. You’ll shape strategic platforms, mentor junior team members and partner with cross‑functional teams to drive measurable impact.

You’ll lead data‑led audience insights, craft briefs, and set KPIs while guiding campaigns from concept to execution. The role blends insight, creativity and practical delivery in a fast‑paced, culture‑driven agency.