Senior Social Influence & Innovation Leader

Baker Hughes; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Baker Hughes is seeking a seasoned leader to reinvent its social media strategy and build a broad industry influence. You will drive cross-functional programs, elevate engineers and subject matter experts, and transform social into a scalable enterprise capability.

The role focuses on content orchestration, audience development, and advanced measurement to demonstrate business impact and thought leadership in the energy tech sector.

Qualifications

• 10+ years in social media, digital strategy, communications, brand or content leadership.
• Experience building enterprise-scale social media programs.
• Strong ability to define influencer and audience development strategies.
• Proven track record leading cross-functional transformations.
• Expertise in executive communications and thought leadership.

Responsibilities

• Reinvent the social media strategy; move beyond channels to an influence ecosystem.
• Lead industry influence by partnering with leadership and communities.
• Lead social innovation via experimentation and AI-assisted workflows.
• Embed social across the business with governance, training and scalable processes.
• Create world-class content systems; shift from production to orchestration.
• Own community and conversation with listening, engagement and risk management.
• Deliver business intelligence and measurement beyond impressions and followers.

Skills

Social media leadership

Digital strategy

Communications

Brand leadership

Content leadership

Job description

Baker Hughes is seeking a seasoned leader to reinvent its social media strategy and build a broad industry influence. You will drive cross-functional programs, elevate engineers and subject matter experts, and transform social into a scalable enterprise capability.

The role focuses on content orchestration, audience development, and advanced measurement to demonstrate business impact and thought leadership in the energy tech sector.