Senior Social Strategy Architect

Barkley; Illinois; On-site; USD 90,000 - 120,000; Full time

Job summary

Barkley is seeking an Senior Social Strategist to own day-to-day social strategy development for assigned clients. You will transform audience insights, cultural intelligence, social listening findings, platform expertise, and performance data into actionable strategies that drive business outcomes.

You will shape content ecosystems, creator strategies, channel approaches, community-building efforts, and social-first campaign recommendations, serving as a trusted advisor to clients and internal

Qualifications

• 4-6 years of relevant social, communications, strategy, or agency experience.
• Experience developing social strategies and content ecosystems for brands.
• Strong understanding of creator marketing, audience behavior, and social intelligence.
• Expertise across TikTok, Meta, YouTube, Reddit, Pinterest and emerging social/digital trends.
• Strong storytelling, presentation, and workshop facilitation skills.
• Ability to influence cross-functional teams and client decisions.

Responsibilities

• Develop social strategies, POVs, and artifacts for assigned clients and initiatives.
• Develop social-first, creator-led, and community-driven strategic recommendations.
• Translate social intelligence into content, platform, and campaign approaches.
• Build channel strategies, audience frameworks, and content ecosystems.
• Provide social input into integrated planning processes.
• Shape creative briefs and provide strategic direction throughout concept development.
• Supports QA, scheduling and publishing of content as well as community management and RTMs.
• Partner with other teams and departments to identify optimization opportunities and measure impact.
• Present recommendations and strategic findings to clients and internal teams.
• Mentor junior team members and elevate team capabilities.

Skills

Social strategy

Content ecosystems

Creator marketing

Audience insights

Storytelling

Cross-functional influence

Workshop facilitation

Job description

Barkley is seeking an Senior Social Strategist to own day-to-day social strategy development for assigned clients. You will transform audience insights, cultural intelligence, social listening findings, platform expertise, and performance data into actionable strategies that drive business outcomes.

You will shape content ecosystems, creator strategies, channel approaches, community-building efforts, and social-first campaign recommendations, serving as a trusted advisor to clients and internal