Senior Site Experience & Conversion Lead

TravisMathew; Huntington Beach (CA); On-site; USD 120,000 - 165,000; Full time

Job summary

TravisMathew, a premium apparel brand based in Southern California, is seeking a Manager, Site Experience & Operations to drive conversion across travismathew.com and travismathew.ca. You will lead testing, personalization, and cross-channel initiatives to enhance product discovery and the customer journey.

This role collaborates with Digital Product, vendors, and ecommerce leadership to implement strategies, manage A/B experiments, and optimize the site experience.

Qualifications

• Bachelor’s Degree in Business, Computer Science, Economics or Marketing.
• Minimum 3 years’ experience in product management, channel marketing, merchandising or brand activation in consumer durables industry.
• Minimum 3 years’ experience in front end e-commerce content management tools (Magento, SAP Commerce, Shopify, Salesforce Commerce).
• Minimum 5 years’ hands-on optimization / personalization platform experience (Dynamic Yield, Adobe Target, etc.).

Responsibilities

• Lead site experience strategy and testing for Travismathew.com.
• Manage ecommerce product setup aligned with brand priorities.
• Partner cross-functionally with Digital Product, Callaway Digital, and vendors to ensure clear swim lanes.
• Develop and manage active A/B and multivariate tests and personalized ecommerce experiences in 3rd party platforms.
• Manage and maintain the A/B testing roadmap for Travismathew.com and Travismathew.ca.
• Oversee tool relationships (Dynamic Yield, Rebuy, TrueFit, Hotjar, Qualtrics, Bazaarvoice).
• Analyze data from Google Analytics and 3rd party platforms; report findings and recommendations.
• Identify new customer segments from website usage and insights.
• Coordinate seasonal product launches, promotions, and homepage refreshes.
• Develop best practices with Creative & Development teams for assets and features.
• Stay current on ecommerce trends and competitor strategies.
• Inspire and mentor the site experience and operations team.

Skills

Strategic planning

Team leadership

Cross-functional collaboration

Analytical skills

Communication

Education

Bachelor’s Degree in Business, Computer Science, Economics or Marketing

Tools

Google Analytics

Adobe Analytics

Dynamic Yield

Adobe Target

Magento

Shopify

SAP Commerce

Job description

TravisMathew, a premium apparel brand based in Southern California, is seeking a Manager, Site Experience & Operations to drive conversion across travismathew.com and travismathew.ca. You will lead testing, personalization, and cross-channel initiatives to enhance product discovery and the customer journey.

This role collaborates with Digital Product, vendors, and ecommerce leadership to implement strategies, manage A/B experiments, and optimize the site experience.