Site Experience & Conversion Lead

TravisMathew Apparel; Huntington Beach (CA); On-site; USD 113,000 - 170,000; Full time

Job summary

TravisMathew is a premium apparel brand focused on bridging performance and lifestyle. The Manager, Site Experience & Operations leads site experience, testing, and operations to optimize conversion and consumer journey across Travismathew.com and Travismathew.ca.

This role drives personalization programs and collaborates with eCommerce leadership for successful implementation and reporting. The ideal candidate brings 5+ years in optimization and front-end e-commerce, plus experience with

Qualifications

• Bachelor’s degree in business, computer science, economics or marketing.
• 3+ years in product management, channel marketing, merchandising or brand activation.
• 5+ years hands-on optimization/personalization platform experience (Dynamic Yield, Adobe Target, etc.).

Responsibilities

• Lead and plan short and long-term strategy and execution of Travismathew.com site experience, testing, and operations to drive the eCommerce business.
• Develop and manage active A/B and multivariate tests and personalized ecommerce experiences in 3rd party platforms (Dynamic Yield, Optimizely).
• Manage 3rd party relationships (Dynamic Yield, TrueFit, Hotjar, Qualtrics, Bazaarvoice, etc) and optimize tools to serve consumers and drive the business.
• Analyze data from Google Analytics and 3rd party platforms; report findings and provide recommendations.
• Develop and maintain a holistic testing calendar and sprint planning for the eCommerce team and seasonal product launches.
• Oversee operational execution of product launches, homepage refreshes, and promotional go-live checklists.

Skills

Microsoft Applications

Analytics

Google Suite

CSS/HTML

Education

Bachelor’s Degree (Business, CS, Economics or Marketing)

Tools

Magento

SAP Commerce

Shopify

Salesforce Commerce

Job description

TravisMathew is a premium apparel brand focused on bridging performance and lifestyle. The Manager, Site Experience & Operations leads site experience, testing, and operations to optimize conversion and consumer journey across Travismathew.com and Travismathew.ca.

This role drives personalization programs and collaborates with eCommerce leadership for successful implementation and reporting. The ideal candidate brings 5+ years in optimization and front-end e-commerce, plus experience with