Senior Shopper Marketing Lead – Convenience & C&G

Red Bull; Santa Monica (CA); Hybrid; USD 115,000 - 173,000; Full time

Job summary

Red Bull is seeking a Senior Manager, Shopper Marketing - Convenience to define and execute the shopper marketing strategy for the Convenience channel across national and regional accounts. The role connects Brand and Key Accounts to translate campaigns into high-impact shopper programs and builds a long-term vision and roadmap aligned with growth priorities.

You will identify opportunities using retailer insights, drive revenue and market share, and lead cross-functional teams to deliver

Qualifications

• 8+ years of experience in a CPG environment.
• Bachelor's Degree required.
• Fluent in English.

Responsibilities

• Define and execute Red Bull's Shopper Marketing strategy within Convenience and programming in national and regional convenience customers.
• Serve as the primary liaison between Brand and Key Account teams – translating national brand campaigns into shopper programs.
• Develop the long-term Shopper Marketing vision and strategic roadmap for the Convenience channel.
• Identify growth opportunities using shopper, category and retailer insights and translate them into actionable strategies.
• Lead cross-functional coordination across Brand, Sales, Category Management and Customer teams.

Education

Bachelor's Degree

Job description

Red Bull is seeking a Senior Manager, Shopper Marketing - Convenience to define and execute the shopper marketing strategy for the Convenience channel across national and regional accounts. The role connects Brand and Key Accounts to translate campaigns into high-impact shopper programs and builds a long-term vision and roadmap aligned with growth priorities.

You will identify opportunities using retailer insights, drive revenue and market share, and lead cross-functional teams to deliver