Regional Brand Marketing Lead

Red Bull; Dallas (TX); On-site; USD 86,000 - 128,000; Full time

Benefits offered by this job

Health, Dental, Vision

401k Match

Paid Time Off

Paid Holidays

Pet Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. is seeking a Region Brand Marketing Manager to lead regional marketing initiatives, bringing a local face to a global brand.

You will plan and execute consumer-focused programs across channels, ensuring regional campaigns align with national guidelines and drive brand love and product consumption. The role emphasizes consumer insights, local activation, and collaboration with Sports, Culture, and Media networks to optimize outcomes and share best practices with the

Qualifications

• 4+ years of brand marketing experience.
• Strong experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Project management experience delivering projects from ideation to execution
• Success in collaborative and creative environments

Responsibilities

• Be the eyes, ears, and voice of the consumer, leveraging regional insights to influence brand marketing strategies and execution
• Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region
• Constantly identify emerging consumer trends and identify opportunities for Red Bull Marketing to activate consumers in new and exciting ways
• Protect brand equity by ensuring all local brand efforts are executed in line with national/global strategy and guidelines
• Develop and execute innovative, insight-driven local marketing occasions and consumer activation plans
• Own creative asset development, brief writing, and approval processes for assets seen in-store, online, and in the field
• Collaborate with regional Sports, Culture, and Media Network teams to optimize outcome of brand initiatives
• Contribute to National Brand Marketing best practices by building KPIs, tracking results and sharing learnings
• Leading translating National campaigns into Regionally relevant strategies and execution plans
• Support strategically identifying the most relevant local big moments to win in priority markets

Skills

Brand marketing

Consumer marketing

Retail activation

Digital & social media

Budget management

Project management

Cross-functional collaboration

Job description

Red Bull North America, Inc. is seeking a Region Brand Marketing Manager to lead regional marketing initiatives, bringing a local face to a global brand.

You will plan and execute consumer-focused programs across channels, ensuring regional campaigns align with national guidelines and drive brand love and product consumption. The role emphasizes consumer insights, local activation, and collaboration with Sports, Culture, and Media networks to optimize outcomes and share best practices with the