SVP, Category & Insights

Red Bull Gruppe; Santa Monica (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

Red Bull Gruppe is seeking a Senior Vice President of Category & Insights in Santa Monica, California. In this role, you will lead the development of category management strategies and customer insights, ensuring Red Bull maintains its position as a thought leader in the industry.

The ideal candidate will have a strong understanding of tools for sales success, key business performance metrics, and a proven history of effective leadership. You will oversee multiple teams and be integral to driving growth through innovation in insights and strategy.

Qualifications

• Excellent grasp of tools necessary for field sales.
• Intuitive knowledge of key metrics for business analysis.
• Proven track record in leadership and team building.

Responsibilities

• Lead development of category management and insights strategies.
• Manage Shopper & Category Insights, Space Planning & Assortment, Category Management teams.
• Drive analysis, research, and reporting for business performance.

Job description

The Senior Vice President of Category & Insights is responsible for leading the development of RedBull’s category management and customer and business insights strategies to ensure that RedBull is seen as the thought leader both externally, in pursuit of selling opportunities with our retail partners, and internally throughout the business planning process with our category and account management teams. The end goal is to provide our employees and customers with cutting-edge analysis, research, reporting, tools and insights that lead to best-in-class promotion, distribution, and merchandising.

The SVP of Category will lead the following teams: Shopper & Category Insights, Space Planning & Assortment, and Category Management for National Accounts and Regional Accounts across all channels of business. An excellent grasp of the tools necessary for field sales to be successful; an intuitive knowledge of the key metrics required to properly analyze business performance; both customer and HQ experience and a proven track record of leadership and team building is required.

Externally, we strive to be the only reasonable choice when retailers decide on a thought partner across Total Non-Alcoholic Beverages and within Energy Drinks. Internally, we have our fingerprints on all phases on the RedBull selling process: from insight-led sales priorities, channel playbooks for business plan implementation, collaborative CMA selling stories and management of systems to measure success and inform new opportunities.