Senior Director, Route to Market: CPG Growth & Strategy

Red Bull North America; Denver (CO); On-site; USD 180,000 - 260,000; Full time

Job summary

Red Bull North America is seeking a seasoned executive to lead our RTM structure within the consumer packaged goods sector. You will oversee a high-performing team and drive long-term success with data-driven decision making.

The role requires deep negotiation, change leadership, and strategic thinking, with strong communication skills and the ability to summarize market dynamics, distributor practices, and technology trends. Travel 30-40% is expected; permanent position with benefits eligible.

Qualifications

• 10+ years leading RTM structures in the CPG industry.
• 6-8 years leading a high-performing team.
• Bachelor's degree, master's preferred.
• Excellent negotiator and influencer.
• Change agent, leader and coach.
• Strategic thinker with hands-on, solution-oriented approach.
• Understanding of statistical methods (linear and logistic regression).
• Strong communication and highly organized with timelines.
• Able to summarize market, distributor practices, and tech trends.

Skills

Negotiation

Influencing

Leadership

Coaching

Change agent

Strategic thinking

Statistics

Data analysis

Communication

Analytical skills

Education

Bachelor's degree

Master's degree preferred

Job description

Red Bull North America is seeking a seasoned executive to lead our RTM structure within the consumer packaged goods sector. You will oversee a high-performing team and drive long-term success with data-driven decision making.

The role requires deep negotiation, change leadership, and strategic thinking, with strong communication skills and the ability to summarize market dynamics, distributor practices, and technology trends. Travel 30-40% is expected; permanent position with benefits eligible.