Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist

Capital One; Deerfield (IL); Hybrid; USD 110,000 - 151,000; Full time

Job summary

Capital One is seeking an experienced Salesforce Marketing Cloud Campaign Specialist to design journeys, build audiences and test campaigns for controlled deployments.

You will translate insights into marketing plans, develop testing agendas and collaborate with partners to execute campaigns, taking your marketing, technical and strategy skills to the next level.

Qualifications

• Bachelor’s degree or military experience as stated.
• At least 4 years of experience planning, building, and analyzing campaigns using Salesforce Marketing Cloud.
• At least 4 years of experience using SQL to build target audiences.
• SFMC Certifications: Email Specialist.

Responsibilities

• Design and optimize SFMC journeys with Marketing Strategy leads.
• Build audiences and test campaigns for well-managed deployments.
• Utilize personalization and automation for dynamic content and segmentation.
• Collaborate with MarTech and cross-functional teams to enable omni-channel execution.
• Help transform marketing operations and drive speed to market.

Skills

SFMC Expertise

Journey Builder

Email Studio

Automation Studio

Data Extensions

AMPscript

SQL

HTML/CSS

Campaign testing

Audience segmentation

Education

Bachelor’s Degree or Military experience

SFMC Certification: Email Specialist

Tools

SFMC

SQL tools

AMPscript tooling

Job description

Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of journey orchestration and marketing automation capabilities supported by well managed delivery processes.

This exciting new role will be responsible for consulting with Strategy Leads to design journeys, build audiences and test campaigns to ensure well managed deployments. This associate will play a critical role in the transformation and modernization of owned-digital channel marketing for Card, bringing together consultation and tactical subject matter expertise in email marketing best practices. This associate will have extensive experience with Salesforce Marketing Cloud (SFMC), inclusive of Journey Builder, Email Studio, Automation Studio, Intelligence Reports, and Data Extensions to take advantage of modern Martech and Data capabilities. This role is responsible for translating audience insights into marketing plans, building testing agendas and collaborating with partners to execute campaigns. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

This role is Hybrid, with associates expected to consistently spend three days per week in the office.

Responsibilities

• Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
• Design and execute cross-channel SFMC journeys based on Marketer requirements
• Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
• Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
• Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
• Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns

Characteristics we’re seeking

• Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions. SQL, HTML, and CSS experience required.
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
• Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.
• Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.
• Troubleshoots and resolves technical or process issues as they arise.
• Experience building, optimizing, and documenting technical processes to enable marketing teams.
• Has the fungibility to flex across being a marketer / practitioner and transformation thought leader
• Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.
• Keen eye for details and obsesses about accuracy of work
• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.

Basic Qualifications

• Bachelor’s Degree or Military experience
• At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
• At least 4 years of experience leveraging SQL queries to build target audiences
• Salesforce Marketing Cloud Certifications: Email Specialist

Preferred Qualifications

• 4+ years of journey orchestration experience in Financial Services or other regulated industry
• 4+ years experience with Salesforce Marketing Cloud, Hightouch , or other CDP and enterprise MAPs
• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• 2+ years leveraging Workfront or other project management systems
• 2+ years of Risk Management experience
• BPM, Lean, PMP Certifications
• Experience writing and editing SSJS

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

Salary

• Chicago, IL: $109,900 - $125,400 for Principal Associate, Marketing
• McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing
• New York, NY: $131,800 - $150,500 for Principal Associate, Marketing
• Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing
• Riverwoods, IL: $109,900 - $125,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [e-mail]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [e-mail]

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).