SFMC Campaign & Journey Architect

Heartland Dental; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Heartland Dental is seeking a hands-on SFMC Developer to own the day-to-day development, deployment, and optimization of marketing campaigns and automated patient journeys within Salesforce Marketing Cloud. This role reports to the Senior Manager of Marketing Operations and collaborates with the Salesforce development team to deliver high-quality executions.

You will build emails, configure journeys, run tests (A/B, STO), manage data extensions, and support ticket-based platform requests while

Qualifications

• Bachelor's degree in a related field.
• 3-5 years hands-on SFMC experience.
• Proficiency in AMPscript, SQL, HTML/CSS, SSJS.
• Experience with Data Extensions, segmentation, and automation workflows.
• Familiarity with APIs and Agile tools (e.g., Jira).

Responsibilities

• Campaign & Journey Execution: Build, test, and deploy email/SMS campaigns across SFMC with dynamic personalization.
• Configure and QA automated journeys (splits, triggers, multi-channel touchpoints).
• Execute testing strategies (A/B, STO, Path Optimizer) to improve performance.
• Support audience segmentation using SQL and Data Extensions.
• Triage and resolve support tickets; monitor deliverability and address bounces and sender reputation.
• Document platform architecture, data models, journey configurations, and runbooks.

Skills

AMPscript

SQL

HTML/CSS

SSJS

Education

Bachelor's degree

Tools

Jira

Job description

Heartland Dental is seeking a hands-on SFMC Developer to own the day-to-day development, deployment, and optimization of marketing campaigns and automated patient journeys within Salesforce Marketing Cloud. This role reports to the Senior Manager of Marketing Operations and collaborates with the Salesforce development team to deliver high-quality executions.

You will build emails, configure journeys, run tests (A/B, STO), manage data extensions, and support ticket-based platform requests while