Senior SEO & Local Discovery Architect

At Home Group; Coppell (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) match

Dental, Vision, Life, and Disability保险

Store Discount (Seasonal TMs Included)

Medical Insurance

Flexible Spending Accounts

Paid Time Off and Holidays

Job summary

At Home Group in Dallas, TX is seeking a Senior SEO & GEO Specialist to own the organic discovery roadmap across traditional and local search, generative AI platforms, and emerging agentic commerce experiences. You will apply deep SEO expertise and strong technical judgment to help customers, and AI assistants acting on their behalf, discover, understand, evaluate, and shop our products.

The role requires coordinating with Engineering, Product, Merchandising, Content, Marketing, Analytics, and

Qualifications

• Bachelor’s degree in marketing, communications, business, information systems, or a related field preferred; equivalent practical experience will also be considered.
• Five or more years in SEO, digital search, eCommerce, or organic growth, with a record of independently delivering increasingly complex work. Retail or omnichannel experience preferred.
• Hands-on knowledge of large-site SEO, crawl and log-file analysis, rendering, indexation, structured data, site architecture, canonicals, redirects, and sitemaps.
• Experience using search and analytics data to identify opportunities and evaluate tests, with tools such as Google Search Console, Adobe Analytics or Google Analytics, Ahrefs, Semrush, Moz, or Screaming Frog.
• Working knowledge of generative AI search, answer engines, LLMs, or AI-assisted product discovery, and the judgment to evaluate new capabilities as they evolve.
• Can turn technical findings into clear recommendations and requirements for business and technical partners; able to prioritize work, manage multiple workstreams, and deliver with limited oversight.

Responsibilities

• Search Roadmap Execution: Deliver approved priorities across technical SEO, content, and local search. Translate customer intent, search demand, and business needs into practical work plans and recommendations.
• Technical SEO: Audit crawlability, rendering, indexation, site architecture, internal links, structured data, canonicals, redirects, and sitemaps. Use crawl and log-file analysis to document issues, prioritize fixes with partners, and validate implementation.
• Content and Local Discovery: Recommend improvements to product, category, editorial, seasonal, and store pages using search intent and assortment priorities. Monitor listings accuracy across search engines, maps, and relevant platforms; work with partners to correct gaps.
• GEO and AI Visibility: Monitor how AI answer engines and assistants represent At Home, its products, and stores. Track visibility, citations, recommendations, referrals, and accuracy across a consistent set of customer questions and categories.
• Experimentation and Emerging Commerce: Run focused tests in GEO and AI discovery, assess results and limitations, and recommend next steps. Support commerce pilots by documenting product, pricing, availability, fulfillment, and policy information needs and coordinating testing with Product, Engineering, Security, Legal, and Operations.
• Measurement and Reporting: Report on organic traffic, nonbrand performance, conversion, revenue contribution, local engagement, technical health, and selected AI measures. Explain assumptions and limitations and recommend adjustments based on results.
• Agency and Cross-Functional Partnership: Oversee agency deliverables and internal workstreams, clarifying requirements, owners, milestones, and success measures. Communicate technical findings clearly and help keep agreed work moving.
• Continuous Improvement: Stay current on search and AI discovery changes, evaluate useful tools and methods, and apply learning to improve customer value and the quality of At Home’s digital discovery work

Skills

SEO expertise

Technical SEO

Content & Local Discovery

GEO & AI visibility

Education

Bachelor’s degree or equivalent experience

Tools

Google Search Console

Adobe Analytics

Google Analytics

Ahrefs

Semrush

Moz

Screaming Frog

Job description

At Home Group in Dallas, TX is seeking a Senior SEO & GEO Specialist to own the organic discovery roadmap across traditional and local search, generative AI platforms, and emerging agentic commerce experiences. You will apply deep SEO expertise and strong technical judgment to help customers, and AI assistants acting on their behalf, discover, understand, evaluate, and shop our products.

The role requires coordinating with Engineering, Product, Merchandising, Content, Marketing, Analytics, and