Sr SEO & GEO Specialist

At Home; United States; Hybride; USD 110 000 - 140 000; Plein temps

Résumé du poste

At Home is seeking a Senior SEO & GEO Specialist to drive organic discovery across traditional and local search, AI platforms, and emerging agentic commerce experiences. You will identify opportunities, translate priorities into focused tests, and measure traffic, conversion, and revenue impact.

You will coordinate with Engineering, Product, Merchandising, Content, Marketing, and Operations to prioritize investments and deliver improved visibility and performance.

Qualifications

• 5+ years in SEO, digital search, ecommerce, or organic growth with complex projects.
• Experience with large-site SEO, crawl and log-file analysis, rendering, indexation, and structured data.
• Ability to translate findings into clear recommendations for business/technical teams.
• Retail or omnichannel experience preferred.
• Experience with AI-assisted product discovery preferred.
• Bachelor's degree or equivalent practical experience.

Responsabilités

• Execute the approved search roadmap across technical SEO, content, and local search.
• Perform technical SEO audits: crawlability, rendering, indexation, site architecture, canonicalization, redirects, sitemaps.
• Improve product, category, editorial, and store pages through search intent and assortment prioritization.
• Monitor AI visibility and local discovery across search engines, maps, and AI agents.
• Run GEO and AI discovery tests and document results to inform next steps.
• Report on organic traffic, nonbrand discovery, conversion, revenue contribution, and technical health.
• Oversee agency deliverables and coordinate cross-functional workstreams.
• Stay current with search and AI discovery changes and apply learnings.

Connaissances

SEO expertise

Large-site SEO

Analytics tools

Generative AI search

Cross-functional collaboration

Prioritization

Formation

Bachelor's degree or equivalent experience

Outils

Google Search Console

Google Analytics / Adobe Analytics

Ahrefs

Semrush

Moz

Screaming Frog

Description du poste

WORK LOCATION

Home Office - Dallas, TX

WORK SCHEDULE

Hybrid

WORK FROM HOME

Mondays and Fridays

ON SITE

Tuesdays, Wednesdays, and Thursdays

JOB SUMMARY

The Senior SEO & GEO Specialist position will own advancing At Home's organic discovery roadmap across traditional and local search, generative AI platforms and large language models, and emerging agentic commerce experiences. It will apply deep SEO expertise and strong technical judgment to help customers, and AI assistants acting on their behalf, discover, understand, evaluate, and shop our products. The position will identify opportunities, translate approved priorities into focused tests and work plans, and measure channel results such as qualified traffic, conversion, and revenue contribution. Coordinating agency partners and collaborating with Engineering, Product, Merchandising, Content, Marketing, PR, Analytics, and Store Operations, using findings to recommend priorities and potential investments.

ESSENTIAL FUNCTIONS

Search Roadmap Execution

Deliver approved priorities across technical SEO, content, and local search. Translate customer intent, search demand, and business needs into practical work plans and recommendations.

Technical SEO

Audit crawlability, rendering, indexation, site architecture, internal links, structured data, canonicals, redirects, and sitemaps. Use crawl and log-file analysis to document issues, prioritize fixes with partners, and validate implementation.

Content and Local Discovery

Recommend improvements to product, category, editorial, seasonal, and store pages using search intent and assortment priorities. Monitor listings accuracy across search engines, maps, and relevant platforms; work with partners to correct gaps.

GEO and AI Visibility

Monitor how AI answer engines and assistants represent At Home, its products, and stores. Track visibility, citations, recommendations, referrals, and accuracy across a consistent set of customer questions and categories.

Experimentation and Emerging Commerce

Run focused tests in GEO and AI discovery, assess results and limitations, and recommend next steps. Support commerce pilots by documenting product, pricing, availability, fulfillment, and policy information needs and coordinating testing with Product, Engineering, Security, Legal, and Operations.

Measurement and Reporting

Report on organic traffic, nonbrand performance, conversion, revenue contribution, local engagement, technical health, and selected AI measures. Explain assumptions and limitations and recommend adjustments based on results.

Agency and Cross-Functional Partnership

Oversee agency deliverables and internal workstreams, clarifying requirements, owners, milestones, and success measures. Communicate technical findings clearly and help keep agreed work moving.

Continuous Improvement

Stay current on search and AI discovery changes, evaluate useful tools and methods, and apply learning to improve customer value and the quality of At Home's digital discovery work

MEASURES OF SUCCESS

• Organic and Technical Performance: Progress against agreed baselines for qualified organic traffic, nonbrand discovery, conversion, revenue contribution, crawlability, indexation, and accurate product and store information.


• AI Discovery Learning: Consistent measurement of visibility and representation in selected AI experiences, with completed tests and evidence-based recommendations.


• Reliable Delivery: Timely execution of agreed roadmap work and pilots, with clear requirements, coordination, and useful reporting.

QUALIFICATIONS

• Bachelor's degree in marketing, communications, business, information systems, or a related field preferred; equivalent practical experience will also be considered.


• Five or more years in SEO, digital search, eCommerce, or organic growth, with a record of independently delivering increasingly complex work. Retail or omnichannel experience preferred.


• Hands-on knowledge of large-site SEO, crawl and log-file analysis, rendering, indexation, structured data, site architecture, canonicals, redirects, and sitemaps.


• Experience using search and analytics data to identify opportunities and evaluate tests, with tools such as Google Search Console, Adobe Analytics or Google Analytics, Ahrefs, Semrush, Moz, or Screaming Frog.


• Working knowledge of generative AI search, answer engines, LLMs, or AI-assisted product discovery, and the judgment to evaluate new capabilities as they evolve.


• Can turn technical findings into clear recommendations and requirements for business and technical partners; able to prioritize work, manage multiple workstreams, and deliver with limited oversight.

Preferred Qualifications

• Experience with multi-location retail, local discovery, or omnichannel eCommerce.


• Experience with product feeds, APIs, structured product data, inventory or fulfillment information, or eCommerce and content platforms.


• Experience evaluating or supporting pilots involving AI assistants, agentic commerce