Senior SEO & GEO Marketing Lead - On-site Plano

WCL Group

Plano (TX)

On-site

USD 92,000 - 132,000

Full time

14 days+

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Job summary

WCL Group is seeking an experienced SEO/GEO Marketing Manager for a 1-year on-site contract in Plano, TX. You will lead search optimization strategy, manage content, metadata, and analytics across Home Entertainment product categories, coordinating with Global Headquarters and external agencies to improve organic visibility and content performance.

Ideal candidates bring 8–10+ years in ecommerce/digital marketing, hands-on SEO tools experience (SEMrush, BrightEdge, Screaming Frog), strong

Qualifications

8–10+ years of experience in eCommerce, digital marketing, SEO, or a related marketing discipline.
Strong understanding of SEO principles, GEO strategies, search engine functionality, and organic search optimization best practices.
Hands-on experience using SEO and analytics platforms such as SEMrush, BrightEdge, and Adobe Analytics.
Familiarity with SEO management and technical auditing tools, including Screaming Frog, Jira, Confluence, and similar platforms.
Proven experience managing SEO content, keyword research, metadata optimization, and content performance analysis.
Strong project management skills, with the ability to manage multiple concurrent initiatives, competing priorities, and deadlines while maintaining high-quality standards.

Responsibilities

Develop and execute the day-to-day SEO/GEO communications roadmap across Home Entertainment product categories.
Conduct keyword research and manage pillar-and-cluster content strategies to improve organic search visibility and content relevance.
Create, review, and optimize blog article briefs and SEO-focused content to align with search intent and best practices.
Write SEO-optimized metadata and review, validate, and quality-check metadata submitted by agency partners.
Manage and track Jira tickets from initiation through completion, ensuring timely execution of SEO-related projects and technical improvements.
Coordinate inputs and requirements from Global Headquarters and prioritize initiatives within existing Home Entertainment roadmaps.
Review content and technical SEO optimizations, provide actionable feedback, and drive improvements in search rankings and overall performance.
Establish and monitor KPIs for SEO/GEO initiatives, analyze results, and evaluate the effectiveness of campaigns, tactics, and activations.
Manage agency deliverables to ensure content aligns with project briefs, meets quality standards, includes measurable objectives, and is delivered on schedule.
Document project requirements, communicate stakeholder feedback, and collaborate with agency partners to ensure successful execution.
Share progress updates, identify opportunities to improve workflows, and recommend innovative solutions that increase efficiency and productivity.
Monitor competitors, retail environments, market trends, and emerging search practices to identify opportunities for improved performance.
Develop a strong understanding of product features, differentiators, and reasons to buy across Home Entertainment product models.
Stay current on SEO/GEO best practices, industry developments, and emerging tools to maximize search performance and marketing effectiveness.