Digital Marketing Manager, Home Appliances (Plano)

WCL Group; Plano (TX); On-site; USD 68,000 - 96,000; Full time

Job summary

WCL Group is seeking a Digital Marketing Manager, Home Appliances, based in Plano, TX. On-site, 40 hours/week, 6-month contract with strong extension potential.

You will lead end-to-end creative development, own consumer experiences, and coordinate across CRM, Paid, Social, and Retail Ops to maintain consistent messaging and strong engagement. The role demands 4–5 years in brand/product marketing, agency management, and a solid UX understanding to optimize the shopper journey.

Qualifications

• 4–5 years of direct brand and product marketing experience with cross-functional results.
• Experience managing creative agencies—briefs, timelines, and quality control.
• Strong UX understanding shaping the consumer shopping experience.

Responsibilities

• Lead end-to-end creative development for assigned categories within the Digital Appliances line of business—writing clear briefs, managing agency workflow and timelines and running internal reviews.
• Own the consumer experience on S.com in partnership with the Demand Gen Digital & E-com teams, identifying opportunities to sharpen our value propositions across the portfolio that will drive conversion.
• Serve as the connective thread across CRM, Paid, Social, and Retail Ops, ensuring messaging, content, digital experiences and in-store creative all stay consistent throughout the consumer engagement journey.
• Ideate and champion creative concepts that break through competitive noise, acting as the primary point of contact for creative agencies to keep asset execution consistent across every owned channel.
• Lead strategic, cross-line-of-business promotions that drive sell-through, and translate results into clear, executive-ready presentations and share-outs.
• Identify process and efficiency improvements across digital workflows, bringing forward-thinking solutions as the team's needs scale.
• Track and analyze KPIs across marketing tactics to show what's working and inform the next round of creative and promotional decisions.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

Skills

Brand marketing

Agency management

UX awareness

Asset workflows

CRM & Paid media

Written communication

Stakeholder management

KPIs analysis

Multitasking

Education

Bachelor's degree in Marketing/Business/Communications/Advertising

Job description

WCL Group is seeking a Digital Marketing Manager, Home Appliances, based in Plano, TX. On-site, 40 hours/week, 6-month contract with strong extension potential.

You will lead end-to-end creative development, own consumer experiences, and coordinate across CRM, Paid, Social, and Retail Ops to maintain consistent messaging and strong engagement. The role demands 4–5 years in brand/product marketing, agency management, and a solid UX understanding to optimize the shopper journey.