Marketing Analyst

Dexian; Dallas (TX); On-site; USD 41,000 - 44,000; Full time

Job summary

Dexian is seeking a highly skilled SEO Specialist to lead SEO projects within our global digital ecosystem, ensuring search and AI-friendly, scalable sites across regions and business units. You will present SEO requirements to developers and partners, scope and execute improvements, and educate diverse audiences on SEO & GEO benefits within a matrixed organization.

In this role you will partner with web development, UX, and business units, leveraging BrightEdge, GA4, Looker Studio, BigQuery,

Qualifications

• 5+ years of SEO experience in a large enterprise or global environment.
• Experience leading through influence across different levels of the organization.
• Experience with international SEO, hreflang implementation, and multilingual site structures.
• Ability to simplify and explain complex topics to non-SEO audiences.
• Excellent analytical, problem solving, communication, and project management skills.

Responsibilities

• Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
• Work with a variety of business partners to identify and explain SEO & GEO strategies and deliver actionable insights.
• Leverage SEO tools (BrightEdge, Oncrawl, Siteimprove) and analytics platforms (GA4, GSC, Tableau, Looker Studio, BigQuery) for insights and monitoring.
• Monitor site health, crawl stats, and index coverage via G Search Console and Bing Webmaster Tools.
• Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
• Document SEO/GEO measurement and reporting best practices and processes
• Develop and provide technical requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
• Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and provide actionable recommendations.
• Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
• Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs in QA and production environments.
• Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
• Ensure compliance with Core Web Vitals and mobile-first indexing.
• Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
• Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
• Develop and enforce SEO governance, standards, and documentation.
• Provide SEO & GEO training & education to applicable audiences

Skills

SEO experience

Cross-functional leadership

Analytical thinking

Project management

Communication

Education

Bachelor's degree in Marketing

Experience accepted without degree

Tools

BrightEdge

Oncrawl

Siteimprove

Google Analytics 4

Looker Studio

BigQuery

Screaming Frog

SEMrush

Job description

Building Location: (Chicago IL, Dallas TX, Peoria IL, Broomfield IL, Cary NC)

On-Site Full Time

Daily Schedule Monday thru Friday; 1st shift (ability to work CST but flexible)

Pay Range: $30-32/hr

Job Description

We are seeking a highly skilled and strategic SEO Specialist to lead SEO projects within our global digital ecosystem.

This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.

The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects.

The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.

Position’s Contributions to Work Group:

• This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
• The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects.
• The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.

Typical task breakdown:

• Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
• Work with a variety of business partners to identify and explain SEO & GEO strategies and deliver actionable insights.
• Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (G Analytics 4, G Search Console, Tableau, Looker Studio, Big Query, etc.) for insights and monitoring.
• Monitor site health, crawl stats, and index coverage via G Search Console and Bing Webmaster Tools.
• Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
• Document SEO/GEO measurement and reporting best practices and processes
• Develop and provide technical requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
• Lead site audits (both in QA & production) and/or leverage third party site audits to identify crawl, indexation, and performance issues and provide actionable recommendations.
• Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
• Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs in QA and production environments.
• Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
• Ensure compliance with Core Web Vitals and mobile-first indexing.
• Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
• Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
• Develop and enforce SEO governance, standards, and documentation.
• Provide SEO & GEO training & education to applicable audiences

Interaction with team:

• Team consists of ecommerce organization. Working end to end ecommerce.
• Working with other search teams (marketing and Brand and platform teams)
• Interactions with BU to coordinate with them as well.
• Cross functional role.

Education & Experience Required:

• 5-7 years related experience required if no degree.
• Degree in marketing with 4 years’ experience in this capacity.

Required Technical Skills (Required)

• 5+ years of experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
• Experience leading through influence across different levels of the organization
• Experience with international SEO, hreflang implementation, and multilingual site structures.
• Ability to simplify and explain complex topics to non-SEO / GEO audiences
• Excellent analytical, problem solving, communication, and project management skills.

Technical Qualifications:

• Deep understanding of enterprise-level analytics tools (e.g., G Analytics 4 (GA4)), G Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
• Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, Screaming Frog, SEMrush).
• Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).
• Choppy tenure/ consistent job hopping.
• If the candidate needs a SUPER structured environment, they may not work well in this role.