Senior SEO & Generative Search Lead

WPP Media Limited; Chicago (IL); On-site; USD 75,000 - 180,000; Full time

Job summary

EssenceMediacom, part of WPP Media, seeks an Associate Director of SEO & Generative Search Optimization to lead strategy and delivery for SEO/GSO across Google products in the U.S., collaborating with global teams.

You will own client partnerships, guide supervisors, shape AI visibility measurement, and ensure cross-functional collaboration across SEO, SEM, Analytics, Content, Product, Engineering, and agency partners.

Qualifications

• 5+ years of organic search leadership experience.
• Advanced technical SEO and content strategy knowledge.
• Strong understanding of AI Search and discovery behaviors.
• Ability to translate complex data into client strategy and roadmaps.
• Experience owning senior stakeholder relationships and client conversations.
• Proven mentorship and team development capabilities.

Responsibilities

• Own the SEO and GSO vision for assigned Google products or product areas.
• Define strategic roadmaps for complex site environments.
• Direct long-term content strategy across traditional and generative search.
• Own measurement frameworks, dashboards, and reporting linked to KPIs.
• Lead client presentations and strategic discussions with senior stakeholders.
• Create bespoke scopes, operating models, and delivery plans.
• Drive cross-functional collaboration to integrate Total Search strategies.
• Lead cross-channel analyses and performance validation initiatives.
• Coach Supervisors to strengthen leadership and delivery quality.
• Maintain client-ready deliverables with strategic depth and commercial relevance.

Skills

Organic search strategy

Technical SEO

AI/LLM platforms

Stakeholder management

Measurement frameworks

Cross-functional leadership

Tools

Google Analytics

Google Search Console

Keyword Planner

Data Studio

Lumar

Screaming Frog

Google AI Studio

Job description

EssenceMediacom, part of WPP Media, seeks an Associate Director of SEO & Generative Search Optimization to lead strategy and delivery for SEO/GSO across Google products in the U.S., collaborating with global teams.

You will own client partnerships, guide supervisors, shape AI visibility measurement, and ensure cross-functional collaboration across SEO, SEM, Analytics, Content, Product, Engineering, and agency partners.