SEO & Generative Search Strategy Leader

WPP Media Limited; New York (NY); On-site; USD 75,000 - 180,000; Full time

Job summary

WPP Media Limited, a leading global media and marketing services company, seeks an Associate Director of SEO & Generative Search Optimization to lead the strategy, delivery, and client partnerships for SEO and GSO across US Google products. The role requires aligning technical, content, and measurement initiatives with client priorities while managing senior stakeholders and a team.

You will collaborate with global teams across EMEA and APAC to drive growth and visibility.

Qualifications

• A minimum of 5 years of organic search experience with a track record of leading SEO strategies for large/complex organizations.

Responsibilities

• Own the SEO and GSO vision for assigned Google products or product areas and connect technical readiness, content strategy, and AI-led discovery to business goals.

Skills

Organic search

Technical SEO

Content strategy

AI Search / LLM platforms

Client leadership

Stakeholder management

Analytics & measurement

Tools

Google Analytics

Google Search Console

Keyword Planner

Data Studio

Lumar

Screaming Frog

Google AI Studio

Job description

WPP Media Limited, a leading global media and marketing services company, seeks an Associate Director of SEO & Generative Search Optimization to lead the strategy, delivery, and client partnerships for SEO and GSO across US Google products. The role requires aligning technical, content, and measurement initiatives with client priorities while managing senior stakeholders and a team.

You will collaborate with global teams across EMEA and APAC to drive growth and visibility.