Senior SEO Content Program Lead

Apple, Inc.; Cupertino (CA); In loco; USD 150.000 - 226.000; Tempo pieno

Vantaggi offerti da questo lavoro

Stock programs

Discretionary bonus

Relocation

Education reimbursement

Medical coverage

Dental coverage

Retirement benefits

Discounted products

Descrizione del lavoro

Apple, Inc. is seeking an SEO Program Manager focused on content to shape how millions discover Apple across search platforms. You will own content optimization strategy across product lines, driving data-driven, scalable initiatives that align with business goals and product launches.

You will lead end-to-end SEO programs, collaborate with Marketing, Merchandising, Product Marketing and Marcom, and guide teams on best practices for AI-powered search and semantic optimization.

Competenze

• 8+ years of hands-on SEO experience with a clear focus on content optimization.
• Independent ownership of an SEO content roadmap covering multiple product lines or business segments.
• Large-scale keyword research projects that shaped content production or site architecture decisions.
• Presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above).

Mansioni

• Lead end-to-end program management of SEO-led content initiatives with significant scope and cross-functional dependencies.
• Carry out large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity).
• Build strategies to optimize content for AI-powered search, including entity and semantic optimization.
• Produce content briefs, guidelines, and documentation that help cross-functional teams create search-friendly content at scale.
• Track, analyze, and report on content performance using search analytics and user behavior data, and turn insights into prioritized recommendations.
• Train and mentor team members on content SEO best practices and emerging AI optimization strategies.

Conoscenze

SEO experience

Content roadmap

Keyword research

Stakeholder presentation

Strumenti

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Descrizione del lavoro

Apple, Inc. is seeking an SEO Program Manager focused on content to shape how millions discover Apple across search platforms. You will own content optimization strategy across product lines, driving data-driven, scalable initiatives that align with business goals and product launches.

You will lead end-to-end SEO programs, collaborate with Marketing, Merchandising, Product Marketing and Marcom, and guide teams on best practices for AI-powered search and semantic optimization.