Senior SEO & AEO Strategy Lead for Auctions

Heritage Auctions, Inc.; Irving (TX); Vor Ort; USD 120.000 - 190.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision coverage

Paid time off

401(k) savings plan

Onsite gym with personal trainer

Zusammenfassung

Heritage Auctions seeks an experienced SEO strategist to own the end-to-end organic and answer-engine roadmap across its digital experiences. You will partner with Engineering, Product, and Content teams to prioritize technical, content, and authority initiatives that drive consignments, bidder engagement, and sales.

The role emphasizes entity strategy, data-driven decisions, and measurement, with a focus on scalable infrastructures and governance across Heritage's marketplace.

Qualifikationen

• Seven or more years of progressive SEO experience with a large, technically complex website or marketplace.
• Experience with entity strategy, GEO/AI discovery, and structured data implementation.
• Bachelor's degree or equivalent education in a relevant field.
• Strong communication skills and ability to translate data into executive decisions.

Aufgaben

• Own an integrated SEO and AEO strategy with a prioritized, outcome-driven roadmap.
• Collaborate with Engineering, IT, and content teams to align infrastructure and data flows.
• Develop entity strategies to distinguish objects, auctions, consignments, and related facets.
• Monitor dashboards, run experiments, and report on performance tied to business outcomes.
• Advise on canonical URLs, structured data, inlinks, sitemaps, and migrations.

Kenntnisse

Strategic SEO leadership

Technical SEO fluency

Data-driven decision making

Cross-functional collaboration

Stakeholder communication

Ausbildung

Bachelor's degree or equivalent

Tools

Google Search Console

Bing Webmaster Tools

Schema validators

Jira

Analytics platforms

Jobbeschreibung

Heritage Auctions seeks an experienced SEO strategist to own the end-to-end organic and answer-engine roadmap across its digital experiences. You will partner with Engineering, Product, and Content teams to prioritize technical, content, and authority initiatives that drive consignments, bidder engagement, and sales.

The role emphasizes entity strategy, data-driven decisions, and measurement, with a focus on scalable infrastructures and governance across Heritage's marketplace.