Senior SEO & AEO Strategy Lead for Auctions

Heritage; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

401(k) savings plan

Onsite gym with access to a personal

trainer.

Job summary

Heritage Auctions, headquartered in Dallas, Texas, seeks an senior SEO leader to own strategy for discovery and entity-aware content. You will shape roadmap across technical, content, authority, and measurement while coordinating data, links, and canonical structures.

You will drive analytics, experiments, and executive reporting to optimize consignments, bidder engagement, and revenue opportunities within a fast-paced, history‑rich marketplace.

Qualifications

• Seven or more years of progressive SEO experience with measurable outcomes.
• Experience managing complex entity relationships and inventory-driven content.
• Strong written and verbal communication for executive audiences.
• Bachelor's degree or equivalent education required.

Responsibilities

• Own integrated SEO and AEO strategy aligned to business outcomes.
• Maintain a prioritized roadmap across technical, content, authority, and measurement.
• Develop entity strategies for objects, auctions, and consignments.
• Coordinate canonical URLs, structured data, internal linking, and sitemaps.
• Lead dashboards, forecasting, experiments, and executive reporting.

Skills

Advanced SEO strategy

Technical SEO

Entity strategy

Analytics leadership

Education

Bachelor's degree or equivalent

Tools

Google Search Console

Bing Webmaster Tools

Schema validators

Analytics platforms

Jira

Job description

Heritage Auctions, headquartered in Dallas, Texas, seeks an senior SEO leader to own strategy for discovery and entity-aware content. You will shape roadmap across technical, content, authority, and measurement while coordinating data, links, and canonical structures.

You will drive analytics, experiments, and executive reporting to optimize consignments, bidder engagement, and revenue opportunities within a fast-paced, history‑rich marketplace.