Senior SEM Strategy Lead — Data-Driven & Mentorship

Horizon Media; New York (NY); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

Life and disability insurance

Retirement savings plans

Company paid holidays

Unlimited paid time off

Mental health resources

Pet insurance

Job summary

Horizon Media is seeking an experienced SEM professional to act as the primary client contact, guiding strategy and analytics for search programs. You will oversee analysts, analyze performance data, and help shape paid search roadmaps in collaboration with senior leadership.

The role emphasizes training teammates, managing relationships with search engines, and contributing to new business initiatives within a fast-paced, diverse environment at Horizon Media.

Qualifications

• 2.5+ years’ SEM experience with direct response focus (CPA, CPL, ROI, ROAS).
• 1+ years’ experience with bid management platforms and site analytics.
• Desire and aptitude for training and mentoring at multiple levels.
• Advanced quantitative skills and Excel proficiency.
• Keen to learn about SEM in a fast-growing team.
• Strong analytical skills to measure SEM success and scale it.
• Strong communication, written and verbal, with organizational skills.
• Bachelor’s degree in marketing, communications, finance, analytics, etc.

Responsibilities

• Act as main day-to-day contact for the client, delivering strategic recommendations.
• Manage execution of clients’ Search program and supervise analyst resources.
• Analyze performance data and provide insights and action plans.
• Collaborate with Search leadership to craft Paid Search strategy and roadmaps.
• Contribute to team training and cross-learning sessions.
• Maintain relationships with key search engine representatives.
• Support on new business initiatives.

Skills

SEM experience

Bid management tools

Advanced Excel

Analytics

Communication

Organization

Education

Bachelor's degree in marketing, communications, finance, analytics, etc.

Tools

Marin

Kenshoo

DS3

Google Analytics

SiteCatalyst

Job description

Horizon Media is seeking an experienced SEM professional to act as the primary client contact, guiding strategy and analytics for search programs. You will oversee analysts, analyze performance data, and help shape paid search roadmaps in collaboration with senior leadership.

The role emphasizes training teammates, managing relationships with search engines, and contributing to new business initiatives within a fast-paced, diverse environment at Horizon Media.