SEM Strategy Lead — Hybrid, Data-Driven Growth

Horizon Media Inc.; New York (NY); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Discretionary bonus

Retirement savings plan

Unlimited PTO

Mental health resources

Pet and childcare resources

Job summary

Horizon Media Inc. in New York is seeking a data-driven SEM professional to lead client Search programs and deliver strategic recommendations. You will manage analyst resources, analyze performance, and synthesize strategy for presentations to senior leadership.

The role emphasizes advanced Excel, QA of campaigns, and collaboration with cross-functional teams. A hybrid work model in a dynamic, award‑winning agency culture is offered.

Qualifications

• 2.5+ years’ experience directly related to Search Engine Marketing with a focus on direct response campaigns.
• 1+ years’ experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages.
• Advanced Excel skills and strong quantitative aptitude.
• Bachelor’s degree in marketing, communications, finance, analytics, or related field.

Responsibilities

• Act as main day-to-day contact for the client, providing strategic recommendations and analysis.
• Manage the execution of clients’ Search programs, including resources assigned to accounts.
• Analyze performance data and provide insights and action plans.
• Develop Paid Search strategy and testing methodology with senior leadership and present it compellingly.
• Contribute to team training and cross-learning sessions.
• Manage daily relationships with key search engine representatives.
• Support new business initiatives.

Skills

SEM experience

Analytical skills

Written & verbal communication

Time management

Cross-functional collaboration

Education

Bachelor's degree in marketing/related field

Tools

Marin

Kenshoo

DS3

Google Analytics

SiteCatalyst

Job description

Horizon Media Inc. in New York is seeking a data-driven SEM professional to lead client Search programs and deliver strategic recommendations. You will manage analyst resources, analyze performance, and synthesize strategy for presentations to senior leadership.

The role emphasizes advanced Excel, QA of campaigns, and collaboration with cross-functional teams. A hybrid work model in a dynamic, award‑winning agency culture is offered.