Senior SEM Lead: Growth, Strategy & Mentorship

PMG; Dallas (TX); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Performance-based bonus

Professional development

Generous time off

Parental leave

Healthcare coverage

Retirement benefits

AI tools and training

Commuter benefits

Job summary

PMG, a global independent platform company, is seeking an SEM Senior Manager to lead a talented team and shape high-impact search marketing strategies for a portfolio of world-class brands.

You will oversee the execution and optimization of complex paid search programs, mentor junior staff across Google Ads, Microsoft Ads, and Bing, and drive adoption of PMG’s Alli platform while delivering measurable ROI for clients.

Qualifications

• 7+ years of paid search experience with a bachelors degree or equivalent.
• 3+ years of leadership experience managing a high-performing SEM team.
• Expertise across Google Ads, Microsoft Ads, and Bing Ads.
• Strong ability to define and implement advanced keyword, campaign structure, audience targeting, and budget optimization.
• Proficiency in cross-channel performance analysis and ROI optimization.
• Experience with A/B testing and creative experimentation.
• Proficiency in Excel and Google Analytics for reporting.

Responsibilities

• Lead the execution and optimization of complex search programs to align with client goals and ROI.
• Coach and mentor junior SEM team members across Google Ads, Bing, and related platforms.
• Shape creative and messaging strategies aligned with Google best practices.
• Define advanced keyword, campaign structure, targeting, and display strategies to drive growth.
• Analyze campaign performance and provide cross-channel recommendations to maximize revenue and ROI.
• Inspire and mentor the SEM team, fostering collaboration and innovation.
• Drive adoption of Alli across client accounts and share insights.
• Lead PMG-wide SEM training initiatives.
• Integrate technical solutions and tailor strategies to address client challenges.
• Manage and develop a team of SEM professionals to maximize outcomes.
• Evaluate resources to improve efficiency across paid search.

Skills

Paid search leadership

Team mentoring

Google Ads

Microsoft Ads

Campaign optimization

Cross-channel analysis

Excel

Google Analytics

A/B testing

Education

Bachelor's degree or equivalent experience

Tools

Google Ads platform

Microsoft Advertising

Bing Ads

Job description

PMG, a global independent platform company, is seeking an SEM Senior Manager to lead a talented team and shape high-impact search marketing strategies for a portfolio of world-class brands.

You will oversee the execution and optimization of complex paid search programs, mentor junior staff across Google Ads, Microsoft Ads, and Bing, and drive adoption of PMG’s Alli platform while delivering measurable ROI for clients.