Senior SEM Growth Architect

Jobtailor; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor in New York is seeking a hands-on SEM specialist to build and optimize paid search campaigns across Google Ads and Microsoft Ads, manage ad copy variations, and implement tracking tags. You will apply targeting, bid adjustments, QA checks, and run A/B tests while monitoring performance metrics and maintaining QA logs.

A Bachelor's degree is required; experience with SA360 and GA4 is expected; strong attention to detail and an analytical mindset are essential for success in this role.

Qualifications

• Bachelor's degree or equivalent required.
• Experience in SEM campaign execution.
• Strong knowledge of ad platforms and tracking.

Responsibilities

• Build and structure paid search campaigns across Google Ads and Microsoft Ads.
• Create traffic ad copy variations and implement ad extensions.
• Apply audience targeting, geotargeting, device bid adjustments, and scheduling parameters.
• Implement UTMs, click trackers, and Floodlight conversion tags.
• Perform structured pre-launch quality assurance checks.
• Monitor daily campaign performance across pacing, CTR, CPC, and conversion trends.
• Set up and monitor A/B and multivariate tests for ad copy and landing pages.
• Maintain build trackers, QA logs, and pacing records.

Skills

SEM campaign execution

Analytical mindset

Attention to detail

Disciplined process management

Campaign performance analysis

QA processes

Account structure best practices

Geotargeting & audience targeting

Education

Bachelor's degree or equivalent university qualification

Tools

Google Ads

Microsoft Ads

SA360

GA4

Job description

Jobtailor in New York is seeking a hands-on SEM specialist to build and optimize paid search campaigns across Google Ads and Microsoft Ads, manage ad copy variations, and implement tracking tags. You will apply targeting, bid adjustments, QA checks, and run A/B tests while monitoring performance metrics and maintaining QA logs.

A Bachelor's degree is required; experience with SA360 and GA4 is expected; strong attention to detail and an analytical mindset are essential for success in this role.