Senior SEM Manager: Paid Search & Analytics Leader

24 Seven Talent; Glendale (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

24 Seven Talent seeks a highly technical SEM Manager to lead paid search strategy and execution across client accounts. You will manage large media budgets, troubleshoot complex issues, and translate findings into business outcomes.

Strong background in Google Ads, conversion tracking, Performance Max, and advanced reporting is essential. Lead audits, optimize bids, and mentor junior staff to elevate the team’s paid media expertise.

Qualifications

• 5+ years hands-on paid media experience.
• Deep expertise in Google Ads including Search, Performance Max, Display and YouTube.
• Experience with Google Ads Editor, scripts, or APIs.
• Strong troubleshooting of conversion tracking, GA4 and GTM.
• Advanced Excel or Google Sheets skills.
• Ability to explain technical recommendations to non-technical stakeholders.
• Google Ads experience of 7+ years preferred; MS Ads and Meta a plus.

Responsibilities

• Build and manage Google Ads campaigns across Search, Performance Max, Display and YouTube, plus Microsoft Ads.
• Lead keyword, search-term and negative keyword audits for large account structures.
• Identify low-quality placements and exclude fraudulent traffic; maintain exclusion strategies.
• Evaluate Performance Max impact on branded and non-branded search performance.
• Own conversion tracking and attribution diagnostics across GA4, GTM, and cross-platform reporting.
• Optimize tCPA and tROAS with strong bidding mechanics and signal quality.
• Use Google Ads Editor, Microsoft Ads Editor, scripts or APIs for bulk changes.
• Analyze campaign and pipeline data in Excel/Sheets; Python/SQL/pandas a plus.
• Lead client reviews and QBRs; connect technical decisions to CPL, CPA, ROAS, and pipeline results.
• Design tests across landing pages, creative, and bidding strategies.
• Mentor junior team members and elevate paid media expertise.

Tools

Google Ads

Microsoft Ads

GA4

GTM

Excel

Python

SQL

Pandas

Job description

24 Seven Talent seeks a highly technical SEM Manager to lead paid search strategy and execution across client accounts. You will manage large media budgets, troubleshoot complex issues, and translate findings into business outcomes.

Strong background in Google Ads, conversion tracking, Performance Max, and advanced reporting is essential. Lead audits, optimize bids, and mentor junior staff to elevate the team’s paid media expertise.